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SpellBrite
SpellBrite is a light-emitting diode (LED) signage system that looks like neon but uses LEDs as its light source.〔("ILight sees neon-bright future in LED illumination" ) Crain's Chicago Business. August 6, 2012〕 The SpellBrite system consists of 44 letters, numbers and symbols that click together and are interchangeable,〔("Optiva intros restaurants to 'breakthrough LED signage'" ) Fast Casual. June 7, 2013〕〔("The Writing on the Wall: LED signs point to increased sales" ) Stores Magazine, National Retail Federation. December 31, 2013〕 which allows a user to create a custom sign message and later reconfigure the sign to a different message.〔("SpellBrite LED Signage System Helps Nightclubs and Bars Attract More Customers" ) Nightclub & Bar. June 16, 2014〕 ==History==
SpellBrite was developed by iLight Technologies based on its Plexineon technology.〔 SpellBrite signs are intended to simulate the look of neon signs, but use LEDs for longer life, more durability, lower energy usage, and lighter weight.〔〔("Optiva Signs Launches SpellBrite LED Signage System for Retail" ) Digital Signage Connection. November 15, 2012〕 SpellBrite was named Best New Product at the ISA International Sign Expo〔 which is organized by the International Sign Association, selected as Retailer Top Pick at the National Association of Convenience Stores (NACS) trade show〔 which is run by the Association for Convenience Stores & Fuel Retailing, and was one of ten companies out of 562 to win at the Chicago Innovation Awards in 2013.〔("Spellbrite, of iLight Technologies, receives their innovation award at the 12th Annual Chicago Innovation Awards on Wednesday" ) ChicagoTribune.com. October 30, 2013〕〔("Chicago Innovation Awards: iLight Technologies, Inc. Winner in 2013" ) ChicagoInnovationAwards.com〕〔("Meet the Winners of the 2013 Chicago Innovation Awards" ) Reuters. October 31, 2013〕 The United States Patent and Trademark Office (USPTO) issued two patents for the SpellBrite signage system to iLight Technologies in 2014.〔(United States Patent: 8,887,422 ) US Patent & Trademark Office, Patent Full Text and Image Database. November 18, 2014〕〔(United States Patent: 8,839,537 ) US Patent & Trademark Office, Patent Full Text and Image Database. September 23, 2014〕
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