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Springwells Village
==Naming Origins==
Springwells Village is a name used to refer to a neighborhood in southwest Detroit, Michigan, near the Ford Motor Company River Rouge Plant.〔(【引用サイトリンク】url=http://bridgingcommunities.org/springwells-village.html )〕 The moniker has roots in non-profit community redevelopment initiatives from around the turn of the century. These initiatives are active to date and range in priority from housing development to resident services to specific site-based redevelopment and community rebranding strategies that generally share the desire to improve the community's image and reputation as well as its presentation in media. At times the neighborhood is also called the Springwells neighborhood in regard to city planning,〔(【引用サイトリンク】url=http://www.city-data.com/neighborhood/Springwells-Detroit-MI.html )〕 and most commonly community residents refer to the area as southwest Detroit specifically denoted by nearby intersections of roads (ie. Vernor-Springwells in southwest Detroit).
Urban Neighborhood Initiatives, a local non-profit, is working on a Springwells Village marketing campaign aimed at increasing economic activity for local businesses as well as attracting new businesses and residents to the area. The community rebranding process is being funded as part of a larger initiative of LISC (Local Initiatives Support Corporation) called (Building Sustainable Communities ) which UNI was commissioned to facilitate in the neighborhood surrounding Vernor and Springwells.〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/detroit-lisc-to-invest-30-million-and-launch-next-phase-of-building-sustainable-communities-in-three-detroit-neighborhoods-129328673.html )〕 Recently, in the midst of larger city-wide community redevelopment initiatives,〔(【引用サイトリンク】url=http://detroitworksproject.com/?ref=dfc )〕 there has been some conversation about what's in a name for a community including questions about engagement, process, and ethics related to the renaming and branding of other communities across southwest Detroit and beyond.〔(【引用サイトリンク】url=http://wdet.org/shows/craig-fahle-show/episode/neighborhood-name-change-hubbard-richard/ )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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