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Sproxil is an American venture capital-backed 〔(Acumen Fund Invests in Sproxil, Inc. to Combat Counterfeit Medicine Using Mobile Technology )〕 for-profit company based in Cambridge, Massachusetts that provides a consumer SMS and App product verification service (called Mobile Product AuthenticationTM or MPATM) to help consumers avoid purchasing counterfeit products. The service was the first Mobile Authentication Service (MAS) to launch in Nigeria.〔(NAFDAC Launches Mobile Authentication Service in Nigeria with Sproxil’s Technology )〕 The ISO-27001 and ISO-9001 certified company also offers supply chain protection solutions (including Track and Trace), mobile-based loyalty and marketing programs, and advisory services.〔(Sproxil Solutions )〕 Sproxil has operations in Ghana (serving West Africa), Nigeria, Kenya (serving East Africa), and India. ==Activity== Sproxil’s service places a security label with a scratch-off panel on all protected products. Consumers scratch off the panel at point of purchase to reveal a unique one-time use code. This is a form of mass serialization. The code is sent via SMS or mobile app to a country-specific short code, and the consumer receives a reply almost instantly indicating that the product is genuine or suspicious. The company also has a 24/7 call center to provide support during the verification process and take in anonymous reports of suspicious counterfeiting activity. Sproxil’s services are currently used by several pharmaceutical companies in the fight against counterfeit drugs.〔(Telecare Aware )〕 The fake drug market, according to the World Customs Organization, is estimated to be a $200 Billion a year industry.〔(Customs group to fight $200 bln bogus drug industry )〕 The problem of counterfeit drugs is particularly acute in emerging markets; the World Health Organization estimates 30% of drugs in these markets are fake and may be very harmful to consumers.〔(Texting for Life: Mobile Phones Provide Freedom from the Ravages of Counterfeit Drugs in West Africa )〕 To date, Sproxil protects products across over ten industries, including pharmaceuticals, agribusiness, automotive parts, and beauty & personal care.〔(About Sproxil )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sproxil」の詳細全文を読む スポンサード リンク
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