|
Start-rite is a brand of children's shoes. The shoemaker, purportedly Britain's oldest and one of the first manufacturers in Norfolk, was established in 1792 in Norwich, England, by James Smith.〔("About us" page on the company's website )〕 His grandson, James Southall, gave the firm its current name; it rose in prominence during the 20th century thanks in part to an iconic poster, reading ''Children's shoes have far to go'',〔 which was displayed on the London Underground for 20 years from 1947. Controversy exists around the origins of the image in this poster. It has been attributed to artists Andy Wood,〔(Start-rite logo )〕 William Grimmond, Joe Wilkinson of Stanley Studios, Susan Pearce, and to the company's own advertising agent.〔 In 2003 the company ceased production in the UK, outsourcing its operations to India.〔 The cost-cutting move came amid a £600,000 annual loss, which the company reversed the following year to turn a £1.5 million profit. Sales further increased by 20% to 2007. The company focuses on correctly fitting shoes to children's feet, and was the first to introduce variable width fittings for children's shoes.〔〔 It once maintained concession stores in the now-defunct children's clothing retailer Adams. In 2012, the company licensed its name to Teemo Designs Ltd who have created a range of children's furniture under the Start-rite Furniture brand. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Start-rite」の詳細全文を読む スポンサード リンク
|