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Suave
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Suave : ウィキペディア英語版
Suave

Suave is a brand name based in Chicago, IL used by the Unilever company〔(【引用サイトリンク】title=Suave® )〕 in the United States, Argentina, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.〔〔(【引用サイトリンク】title=Suave for final )〕〔(【引用サイトリンク】title=How Suave Repositioned from a Value Brand to a Quality Beauty Brand by Connecting the Dots for Mom )
== History ==
Suave was started by National Mineral Company in the United States in 1937 as a hair tonic.〔(【引用サイトリンク】title=History of Helene Curtis Industries, Inc. – FundingUniverse )〕 The brand eventually was acquired by Helene Curtis Industries, Inc.〔 which, in the 1970s, started expanding the Suave name beyond hair care into other areas. The brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant.〔〔〔 In 1996, Helen Curtis—and thus, Suave—were acquired by Unilever. Currently based in Chicago, IL, the brand name is used in the United States, Argentina, Mexico and Canada.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Suave」の詳細全文を読む



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