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Subzone
The Subzone is a fictional place used as part of Subway's Subway-Kids.com's ad campaign aimed toward young audiences. It is mostly used as a residential area for the Subway Kids who themselves are spokespeople for the campaign. The ''sub'' in Subzone is a reference to Subway or Submarine sandwiches. The Subzone campaign on subway-kids.com, as of March 2007 has been abandoned.
==The advertising campaign==
The Subway-Kids.com's Subzone's ad campaign is largely focused on advertising the Subway Kids' Pak which is Subway's official kids' meal. The word ''fresh'' is often used on the website, referencing Subway's slogan, ''eat fresh''. The campaign itself is very little known compared to similar restaurant campaigns such as McDonaldland. Subway itself usually doesn't invest in children's advertising. The site has definitely changed over time, whereas in the site's beginning one could freely explore the Subzone where each place acted as a page of the site. Clicking on the residence of one of the Subway Kids brings you to ''that'' Subway Kid's home. This feature of the website has been eliminated bringing up the question whether the Subzone is still part of the campaign. The toys that are included in the Subway Kids' Pak (changed monthly) are specially showcased on the site. The theme associated with the toys is the reason for the similarly themed new content (such as games and flash movies) added monthly to the site.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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