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Sustainopreneurship (a portmanteau of sustainability and entrepreneurship) is the use of business organizing to solve problems related to social and environmental sustainability. It is a ''“business with a cause”'' - where world problems are turned into business opportunities by deployment of sustainability innovations. It is similar to social entrepreneurship.〔Abrahamsson, A. (2006) Sustainopreneurship – Business with a Cause. in Science for Sustainable Development – Starting Points and Critical Reflections, Uppsala: VHU – Föreningen Vetenskap för Hållbar Utveckling (Swedish Society for Sustainable Development), pp. 21-30. ISBN 91-631-9222-5. () ''Sustainopreneurship, n. '' # Deployment of sustainability innovations: Entrepreneurship and innovation for sustainability. # Short for sustainability intra-/entrepreneurship. # To focus on one or more (world/social/sustainability-related) problem(s), find/identify and/or invent a solution to the problem(s) and bring the innovation to the market by creating an efficient organization. With the (new alt. deep transformation of an old) mission/cause-oriented sustainability business adding ecological/economical/social values and gains, with a bias towards the intangible - through dematerialization/resocialization. The value added at the same time preserving, restoring and/or ultimately enhancing the underlying utilized capital stock, in order to maintain the capacity to fulfil the needs of present and coming generations of stakeholders.〕 ==Conceptual development== The business world has been nominated as a premier force for creating a sustainable world,〔Hart, S. L. (2005) Capitalism at the Crossroads: the Unlimited Business Opportunities in Solving the World’s Most Difficult Problems. Philadelphia: Wharton School Publishing., p 3-7.〕〔Prahalad, C. K. (2004) The Fortune at the Bottom of the Pyramid – Eradicating Poverty Through Profits, Philadelphia: Wharton School Publishing.〕 especially when acting as a source of innovation and creativity - e. g. as Robinson (2004:378)〔Robinson, J. (2004)'' ''Squaring the Circle? Some thoughts on the idea of Sustainable Development, ''Ecological Economics,'' 48:4, pp. 369-384.〕 puts it: :''“In addition to integrating across fields, sustainability must also be integrated across sectors or interests. It is clear that governments alone have neither the will nor the capability to accomplish sustainability on their own. The private sector, as the chief engine of economic activity on the planet, and a major source for creativity, innovation and entrepreneurship, must be involved in trying to achieve sustainability.”'' Sustainopreneurship is a candidate to be the accentuating factor to give even more leverage to forces emerging from world of business activities to contribute to sustainability. The concept of sustainopreneurship was first introduced as a term in 2000〔Schaltegger, S. (2000) Vom Bionier zum Sustainopreneur, Presentation at Rio Impuls Management Forum 2000, Home Page of conference http://www.rio.ch/Pages/archiv/2000rmf.html, presentation accessible at http://www.rio.ch/Pages/rmf2000/referate/Schaltegger.pdf, (accessed 2007-04-16).〕 where it was predominantly related to the proactive change management approaches associated with process adjustment with increased respect to the environment. The phenomenon developed with publications in 2003,〔Hockerts, K. (2003) Sustainability Innovation: Ecological and Social Entrepreneurship and the Managing of Antagonistic Assets'', ''PhD Dissertation, University of St. Gallen, Schweiz.〕〔Gerlach, A. (2003a) Sustainable entrepreneurship and innovation, Centre for Sustainability Management, University of Lueneburg, Conference Proceedings of Conference Corporate Social Responsibility and Environmental Management 2003 in Leeds, UK.〕〔Gerlach, A. (2003b) Innovativität und Sustainability Intrapreneurship,'' ''Paper presented at Sustainable Management in Action ‘03, University of St. Gallen, Schweiz.〕 and further evolved and was tentatively defined in 2006 by Anders Abrahamsson.〔Abrahamsson, A. (2006), Ibid.〕 This tentative definition was empirically tested in his Master thesis,〔 In general, the entrepreneurial discourse has opened up to move beyond a strictly economic phenomenon, rather than being perceived primarily as a social process at large.〔Steyaert, C., Katz, J. (2004) Reclaiming the space of entrepreneurship in society: geographical, discursive and social dimensions, Entrepreneurship and Business Development 2004:3, pp. 179-196, special issue on Social Entrepreneurship.〕 Preceding the conceptual formation were two traces of social entrepreneurship and eco-preneurship, dealing primarily with the social and ecological dimensions of sustainability. Primary associations with social entrepreneurship have also been establishing not-for-profit venturing and charities to innovatively address and solve social problems, whereas ecopreneurship has been primarily focused on solving environmental problems.〔Gerlach, A. (2003b) Innovativität und Sustainability Intrapreneurship,'' ''Paper presented at Sustainable Management in Action '03, University of St. Gallen, Schweiz.〕 See Principles of ecopreneurship. Both these traces of conceptual development are taken beyond, merge and integrate into the suggested conceptual construct at hand, where distinctions are made from both of these concepts – sustainopreneurial processes taking place institutionally through for-profit organizing, but not with profit as its main driving force. Sustainopreneurial venturing is done in a holistic manner that meets both ecological and social challenges simultaneously with regard to both purpose and process. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sustainopreneurship」の詳細全文を読む スポンサード リンク
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