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Sweepstakes
Sweepstakes are a form of contest where a prize or prizes may be awarded to a winner or winners.〔(【引用サイトリンク】title=Sweepstakes - Definition and More from the Free Merriam-Webster Dictionary )〕 Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws).〔(【引用サイトリンク】url=http://www.business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business )〕 Under these laws sweepstakes became strictly "No Purchase Necessary to Enter or Win", especially since many sweepstakes companies skirted the law by stating only "No Purchase Necessary to Enter",〔(【引用サイトリンク】url=http://www.business.ftc.gov/documents/bus27-complying-telemarketing-sales-rule )〕 removing the consideration (one of the three legally required elements of gambling)〔 to stop abuse of sweepstakes.〔(【引用サイトリンク】url=http://www.fcc.gov/guides/broadcasting-contests-lotteries-and-solicitation-funds )〕 Today, sweepstakes in the USA are used as marketing promotions to reward existing consumers, and to draw attention to a product.〔 By definition, the winner is determined by luck rather than skill.〔(【引用サイトリンク】url=http://www.targetmarketingmag.com/article/key-legal-compliance-considerations-before-administering-a-contest-sweepstakes )〕
==Marketing==
Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually total much less than that of the top prize. Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest, have also found that the more involved the entry process, the more entrants.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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