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Sweetapple is the charitable brand, creative consultancy and production company established by Elaine and Matthew Sweetapple. Based in London, since 2002 Sweetapple has been responsible for creating and giving ideas to charities which have raised over £1,000,000 for the causes concerned. These have included Peeball,〔(【引用サイトリンク】title=Prostate Cancer Charity Peeball Case Study )〕 for the Prostate Cancer Charity (UK), CANSA (South Africa) and the Australian Prostate Cancer Foundation, 'Remember Me'〔(RoadPeace Article about projection for Remember Me images on City Hall )〕〔(RoadPeace Article about the Remember Me campaign )〕〔(【引用サイトリンク】title=40793_OMS-co.indd )〕 for the road crash victim's charity, RoadPeace (UK), the ecological musical story, ''Rockford's Rock Opera'',〔(【引用サイトリンク】title=Primary Times Magazine Rockford's Rock Opera Review )〕 written with Steve Punt – which includes several charity partners including WWF, Buglife and Missing Persons – 'DogMob' for Battersea Dog's Home, and 'GiveSure' Charitable Insurance. Although it remains a commercial marketing, production and PR consultancy, the organisation's charitable works have developed a wider profile, winning several UK national awards; these include the Institute of Public Relations "Outstanding Achievement Award" and ''PRWeek'' magazine's "Best Not for Profit" awards. == Peeball == Peeballs are biodegradable compacted-powder balls that can be collected, or placed in gentlemen's urinals and destroyed using the power of the urinary stream. Peeball is available in many retail outlets including the Mitchells & Butlers and Scottish & Newcastle pub chains, Virgin Megastores, River Island, Maplin and Ryman, and via the web. In the UK, Peeballs cost £1.00 with at least 30p of which going directly to the Prostate Cancer Charity. Peeball was conceived as 'a new approach to charitable awareness and fund raising – an alternative to the worthy-but-dull badges and key rings that have become the mainstay of charity in retail'. It was created to engage and amuse but also to highlight issues that would never usually be discussed socially or in mainstream media. Peeball has used schoolboy humour to help communicate serious health and awareness messages. The game has been featured on national TV (on ''This Morning''), in radio programmes (including Radio One's ''Mark and Lard'' 'playing' the game on air and a feature on the Steve Wright Show), newspapers, magazines and the local press. In addition, the Peeball on-line game has been played more than 26,000,000 times. As a result of its success in the UK – Peeball has been adopted for launch by several other national prostate cancer charities. Over 500,000 Peeballs have been sold in the UK raising over £150,000 for The Prostate Cancer Charity〔 In July 2015 Peeball was launched in Australia by Chemist Warehouse store group and supported by the AFL Coaches Association. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sweetapple」の詳細全文を読む スポンサード リンク
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