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Swipely is a service that sells payments, analytics, and marketing tools to local merchants. The online software works with point-of-sale systems and terminals used by independent businesses including restaurants, salons, boutiques, grocers and other retailers without additional hardware.〔Baverman, Laura. (“Swipely Brings Big Data to Small Biz.” ) Upstart Business Journal. Nov. 8, 2012〕 Merchants in the Swipely network use the product to interact with customer spending, social media, and other data.〔Tomio, Geron. (“Swipely Expands Credit Card-Based Loyalty Service.” ) ''Forbes'' magazine. Dec. 15, 2011〕 In 2013, ''Forbes'' magazine included Swipely in its list of the top 100 “America’s Most Promising Companies.”〔(“America’s Most Promising Companies.” ) ''Forbes'' magazine. Feb. 2013〕 Swipely’s CEO, Angus Davis, was named to Forbes list of “America’s Most Promising CEOs Under 35.”〔(“America’s Most Promising CEOs Under 35.” ) ''Forbes'' magazine〕 ==History and Services== Swipely was founded in 2009 by Angus Davis, the co-founder of Tellme Networks, which was acquired by Microsoft in 2007. Swipely was formerly a social network in which members shared their purchases with friends. After its launch, Swipely was often compared to another social shopping website called Blippy. Swipely officially launched on May 11, 2010 as an invite-only, social shopping service that allowed users to share information about their purchases. In February 2011, Swipely evolved into a loyalty platform for local merchants to reward repeat customers. The loyalty service began in Rhode Island and expanded to Boston in December 2011 with 150 participating local merchants.〔Alspach, Kyle. (“Swipely vs. LevelUp: Battle in Boston Over Customer Loyalty Tech.” ) Boston Business Journal. Dec. 15, 2011〕 In April 2012, the “Main Street Marketing Manager” loyalty platform for small businesses launched nationally with an update that included customer-specific communications such as “thank you” messages and targeted offers.〔Greenhalgh, Emily. ("Swipely launches 'Main Street Marketing Manager.' ) Providence Business News. Apr. 4, 2012〕 As of December 2012, Swipely expanded its loyalty service to become an all-in-one payments, analytics, and marketing solution for local merchants.〔Khan, Humayun. (“Swipely Adds CRM Solution to Help Merchants Tie Loyalty to Credit Card Purchases.” ) BetaKit. Dec. 18, 2012〕 Swipely’s loyalty service works with a merchant’s current credit card point-of-sales system with no additional cost.〔Thomas, Owen. (“When Hurricane Sandy Struck, This Company Changed Its Entire Sales Plan—In Minutes.” ) Business Insider. Jan. 19, 2013〕 The “Winter 2013” release added new features such as a Customer Relationship Management (CRM) tool to keep track of customers, Swipely Heat Map to monitor a merchant’s hourly sales performance, and a partnership with American Express that provides next-day funding on American Express transactions.〔〔(“Swipely Expands Service to Reveal the Customer Behind Every Transaction." ) Press release. Dec. 18, 2012〕 The Winter 2013 upgrade also tied into social media, and illustrates to merchants how weather, Facebook posts, and other factors impact their customers’ buying patterns.〔Schicktanz, Julie. (“Swipely Expands Payment Acceptance Platform for Local Merchants.” ) Finovate. Dec. 19, 2012〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Swipely」の詳細全文を読む スポンサード リンク
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