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TCBY (The Country's Best Yogurt, formerly This Can't Be Yogurt) is a U.S.-based chain of frozen yogurt stores. It is one of the largest U.S. retailer of soft-serve frozen yogurt. ==History== The first TCBY store was opened in Little Rock, Arkansas, by Frank D. Hickingbotham in 1981. TCBY began franchising the following year, and by 1984 there were over 100 stores. Prior to 1984, the company's name was "This Can't Be Yogurt," but a lawsuit from a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new name from its initials. TCBY began co-branding with Taco Bell, McDonald's, Subway, and Burger King in 1995. Mrs. Fields acquired TCBY in early 2000 and became Mrs. Fields Famous Brands. In the summer of 2010, the company opened a prototype store in Salt Lake City, Utah, operating under a different business model. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any combination of available yogurt flavors, add their own mix of fruit or candy toppings, and pay by the ounce. In late 2011, TCBY opened its first outlet in Pakistan. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「TCBY」の詳細全文を読む スポンサード リンク
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