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THR (formerly TIME Highway Radio) is the name of Malaysia's first private commercial radio station, based in Kuala Lumpur, Malaysia. Taken over by Astro Radio in 2005 (to broadcast Tamil and Malay (East Coast) programming), the station was originally the initiative and for some time the flagship station of the TIME Engineering conglomerate, and as the name suggests the station was targeted at road/highway users with traffic reports and entertainment. It heralded a new era in the Malaysian broadcasting scene as it was the first station to provide an alternative to government-owned Radio Televisyen Malaysia radio stations and it marked the beginning of a stiff competition for the Malaysian English speaking audience. == Background == THR began its test transmission on the night of 31 August 1994 (37th National Day) on FM 99.3 MHz from the Gunung Ulu Kali transmitter site covering the state of Selangor, Kuala Lumpur, and western Pahang. It operated out of a studio rented from Radio Televisyen Malaysia at the Angkasapuri building in Kuala Lumpur. On 9 September, at precisely 3:00 pm local time, symbolically in line with its '99.3' frequency THR officially came into being, operating in both Malay and English for 24 hours a day on the 80:20 formula - 80% broadcast time was in English, 20% in Malay; it was the second station in Malaysia to go round-the-clock after Klasik Nasional FM (then known as Radio 1) in 1971, and did so right out on the first day of its transmission. THR featured some of the best deejays in the local broadcasting industry such as Gina, Andy Hakim, Suzana, Isma Halil Hamzah, Deanna Nassem Rahman, Nasa, Rezz, Albert Ng, Sheela Haran, Kassandra Kassim, Kudsia Kahar, Simon D' Cruz, most of which would later continue with other stations shaping a legacy in Malaysian English radio broadcasting. A year later in 1995 THR expanded its broadcast coverage area to Negeri Sembilan, Melaka and Johor; its broadcast could also be heard in Singapore; at one point THR proved so popular in Singapore stations there felt threatened by the alarming rate at which listeners changed to the station. Best 104 also began to feel the heat and decided to 'counterattack' by expanding its broadcast into Kuala Lumpur; between 1995 and 1998 competition for the English speaking audience was stiff between these two stations and Radio Televisyen Malaysia's English station Traxx FM, then known as Radio 4. In 1996 THR moved into its own studio on Level 10 of Wisma TIME (building now owned by Johor Corporation as of November 2011) in Jalan Tun Razak, right in the heart of Kuala Lumpur city center. The same year saw extension of broadcast coverage to the Northern states of Perak, Penang, Kedah and Perlis. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「THR.fm」の詳細全文を読む スポンサード リンク
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