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True Ultimate Standards Everywhere, Inc d/b/a TRUSTe, Inc. is a trust mark sales company based in San Francisco, California, with additional offices in London, United Kingdom and Cebu City, Philippines. Best known for its online privacy seals, TRUSTe assesses, monitors, and certifies websites, mobile apps, cloud, and advertising channels to allow companies "to safely collect and use customer data to power their business".〔(【引用サイトリンク】title=truste.com )〕 The company incorporates regulatory requirements and industry best practices from the United States and North America, European Union, and Asia Pacific regions into its review of digital properties.〔(【引用サイトリンク】title=Operating Geos )〕 As of 2012, TRUSTe has provided data privacy management services and certifications for more than 5,000 businesses.〔(【引用サイトリンク】title=Business Growth )〕 ==History== TRUSTe (originally named eTRUST until a copyright conflict was found) was founded as a non-profit industry association in 1997 by Lori Fena, then executive director of the Electronic Frontier Foundation (EFF), and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns.〔(【引用サイトリンク】title=The Hundredth Window:Protecting Your Privacy and Security in the Age of the Internet )〕 Toward this end TRUSTe launched its flagship Privacy Seal Program, providing privacy seals to websites who abide by a set of fair information privacy practices and agreed to participate in the company's consumer privacy dispute resolution service.〔http://judiciary.house.gov/legacy/fena_071201.htm〕 TRUSTe was developed from of an earlier program named (Privacy Assured ) launched in 1996 by Tim Dick, CEO of (WorldPages ) which was later acquired by BT. The initial five members were match.com, Four11 / Yahoo!, NetAngels, I/PRO (first web metrics company), and WorldPages. Within two months, over 30 companies had joined Privacy Assured, with more waiting. Privacy Assured approached EFF about setting up an independent entity and learned that EFF was contemplating an internet privacy initiative. Tim Dick brought in his former colleagues at Boston Consulting Group which did a (landmark pro-bono study ) which established much of the internet privacy principles in use today, and on which TRUSTe remains built. TRUSTe's founding Executive Director, Susan Yamada, formerly editor of Upside Magazine, served until 2001. In 2000, TRUSTe became the first organization to join the U.S. Department of Commerce's, and the European Union's safe harbor framework, and subsequently launched its EU Safe Harbor Seal Program.〔 The US-EU Safe Harbor was agreed upon by the U.S. Department of Commerce and the European Union to provide a framework for American companies to comply with European data and privacy standards. In 2001, TRUSTe became a Children's Online Privacy Protection Act (COPPA) Safe Harbor organization for the Federal Trade Commission〔(Children's Privacy Seal )〕 and thereafter launched its Children's Privacy Seal Program. Fran Maier, co-founder of Match.com, joined TRUSTe as Executive Director in 2001.〔(【引用サイトリンク】title=Interagency Public Workshop: Get Noticed: Effective Financial Privacy Notices )〕 One of the first efforts was to address consumer issues with spam or unwanted email.〔(【引用サイトリンク】title=Privacy group to put seal on spam )〕 Maier resigned her position in 2012. In 2008, TRUSTe changed its structure from a non-profit industry association to a venture-backed for-profit company, raising its first round of capital from Accel Ventures. This raised questions about whether the organization is appropriately tough on the companies it certifies. Chris Babel, former Senior Vice President of VeriSign’s worldwide Authentication Services, joined TRUSTe as chief executive officer in November 2009.〔(【引用サイトリンク】title=TRUSTe Management )〕 In 2013, TRUSTe was approved by the European Interactive Digital Advertising Alliance (EDAA) as an official Certification Provider for the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). The same year, TRUSTe was named the first approved Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System. On Nov 17th 2014, the Federal Trade Commission announced that TRUSTe had agreed to settle charges that it deceived consumers about its recertification program, and perpetuated its misrepresentation as a non-profit entity against a $200,000 penalty. From 2006 to 2013 TRUSTe failed, in over 1000 instances, to conduct annual privacy checks on the companies it certified. Consumer organizations, the Center for Digital Democracy and the Consumer Federation of America, argued for higher penalties and more FTC oversight, but the FTC declined to increase the penalties. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「TRUSTe」の詳細全文を読む スポンサード リンク
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