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Taptica
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Taptica : ウィキペディア英語版
Taptica

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Taptica ()is a mobile advertising technology company. Founded in 2012, the company provides a mobile demand-side platform (DSP) for advertising agencies and brands. In 2014, Taptica was listed as one of TUNE’s ''Top 25 Advertising Partners''.
==History==

Taptica was founded in 2012 by Sigal Bareket and Kobi Marenko, with them being co-CEOs. The initial $700,000 funding came from Marenko, JDate's Ehud Levy and Marimedia. Game developers were among the primary clients of the company, adding Taptica's platform in the games' code. In an effort to monitor download trends, keyword ideas and performance metrics Taptica partnered with SEO company appnique.
In its early stages the company attracted investment from Nielsen's Itzhak Fisher. Taptica was acquired by Marimedia, a UK-based firm, for $13.6 million in October 2014. Following the acquisition, Taptica opened a new office in New York. After the acquisition, Hagai Tal was appointed as Taptica's CEO, Dekel Boni as vice president of products and co-founder Sigal Bareket as general manager of US operations. The company was present at the 2015 Mobile World Congress in Barcelona.
In 2015, the company acquired social marketing tech company AreaOne, formerly known as SocialClicks.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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