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Text-to-Pledge, a registered trademark of Sophist LLC, is a program that facilitates the use of mobile devices to pledge charitable contributions. The technology is generally employed by non-profit organizations to increase donations at live fundraising events.〔(【引用サイトリンク】url=http://www.redorbit.com/news/technology/1113123179/texttopledge-exceeds-25million-mark/ )〕 == Use == Text-to-Pledge (TTP) is most commonly used by charities at gala events. The program allows guests to use their mobile device to pledge monetary contributions to prospective charities via text message.〔(【引用サイトリンク】url=http://www.texttopledge.com )〕 Text-to-Pledge provides on-screen content, including interactive text messaging and impact visuals, to encourage mobile giving.〔 Event can choose to display their name, donation amount and a brief message when they donate or can choose to give anonymously.〔 According to an article published by Mobile Commerce Daily, Sophist’s Text-to-Pledge CEO Reed Baker explained the differentiating factor between apps and text-giving programs: “Apps require access… The likelihood that an organization could convince 1,000 people, many of whom are unregistered guests of table sponsors, to download something to their phone is a lot lower than asking all of these people to use something they use every day, and may even be using while you ask — that something would be text messaging.” Baker provides fundraising consulting for his clients to help them develop effective programming, active sponsors and evaluate audiences to maximize live-event donations.〔(In this YouTube video )〕 For example, Baker recommended running the Text-to-Pledge program during dinner and asking a well-known figure to announce the opportunity to give on stage. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Text-to-Pledge」の詳細全文を読む スポンサード リンク
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