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Thinkbox is the marketing body for the main UK commercial TV broadcasters – Channel 4, ITV, Sky Media, and Turner Media Innovations. UKTV joined Thinkbox in January 2011.〔Jeremy Lee, Marketing, 24 August 2010 'UKTV reinstates Thinkbox membership' http://www.brandrepublic.com/news/1023713/UKTV-reinstates-Thinkbox-membership/?DCMP=ILC-SEARCH〕 Its aim is to work with the UK marketing community to help customers get the best out of television in all its forms. In 2013 Thinkbox was voted by the advertising industry as (Industry Body of the Decade ). Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation. Five left the organisation at the end of 2010. Thinkbox's activities include supporting research into aspects of marketing using television, supporting various television marketing awards (including their regular ''Thinkboxes''), running a series of events and training programs, and providing information to marketers about television advertising. In recent years, Thinkbox has won a number of awards including Media 360s Industry Body of the Decade, which was voted for by the advertising community; Best Business to Business Marketing at The Marketing Society Awards for Excellence; the Grand Prix award for Best Media Research of the Year from the Media Research Group; the awards for Advertising and Media Research from the Market Research Society; and its TV advertising has been awarded by The British Television Advertising Awards/ The British Arrows, the APA, D&AD and Creative Circle. Thinkbox's 'Harvey the dog ad' was voted 2010s Ad of the Year by a poll of ITV viewers, with the follow up TV Ad – 'Harvey & Rabbit' – appearing in Nielsen's study of the Most Liked Ads of 2012 and Campaign's Top 10 TV & Cinema Ads of 2012.In 2010 Thinkbox won the Best B2B Marketing Award at the Marketing Society Awards for Excellence. ==History== Thinkbox was founded in February 2005, by a consortium of eight media companies: Channel 4, Five, GMTV, Sky Media, IDS, ITV, Turner Media Innovations, Viacom Brand Solutions. Thinkbox's budget was set by charging a flat fee to each of the eight member organisations and an additional variable rate tied to their share of the TV advertising market, the new body was developed to improve sales of television advertising. Nevertheless, the member organisations were expected to continue to compete for advertising, and they retained their existing sales departments. Structurally, Thinkbox began as a virtual organisation, lacking both a dedicated executive body and physical headquarters. Instead of a dedicated executive, the staff working on the project were overseen by a committee consisting of representatives of each of the eight member organisations, and Thinkbox was initially chaired by ITV's Justin Sampson. However, this structure – particularly the lack of an executive body – was met with a degree of criticism from both inside and outside the organisation. Things changed in 2006. Following Samson's departure from ITV, the role of chair was passed to Channel 4's Andy Barnes and Tess Alps was appointed as the chief executive officer in April of that year.〔〔 In particular, the appointment of Alps was seen as a positive move by industry commentators: her experience with PHD suggested that she would already be aware of the various personalities and agendas in play, which was highly relevant given the "varying agendas" of the member organisations and the potential for dissent. Some of this potential for dissent was realised later that year, when, in August 2006, IDS left the consortium. In a statement after its departure, IDS accused Thinkbox of giving in to ITV demands, moving away from a one-member, one-vote model to one which provided greater weight to ITV. (Under the new structure, ITV had gained additional voting power and a veto). Shortly after the departure of IDS, the remaining seven organisations increased the funding being provided to Thinkbox – although the exact figure was not available at the time, it was said to be "substantially bigger" that the £3m which the organisation had been operating with prior to the increase. In spite of rumours in the first half of 2007 that ITV were considering removing their support from Thinkbox, the remaining seven companies have continued to be a part of the organisation. Since the beginning of 2007 Thinkbox established permanent staff and hired Red Brick Road and MediaCom to handle advertising, media buying and strategic consultancy,〔〔 and they released their first television advertisements.〔 They also inaugurated the annual ''TV Planning Awards'' and the monthly ''Thinkboxes'', ran the second of their Thinkbox Experience conferences,〔〔〔 as well as the major Televisionaries conference in 2008. http://www.campaignlive.co.uk/analysis/866008/ In February 2011, Lindsey Clay became Thinkbox's first managing director having previously been the organisation's Marketing Director. In May 2012 Thinkbox announced that Tess Alps would become its Executive Chair and that the Chair of the Thinkbox board would pass to a different shareholder director every year. Julia Jordan, Executive Director, Business & Operations, at UKTV, become Chair of the Thinkbox board. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Thinkbox」の詳細全文を読む スポンサード リンク
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