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Tide (brand)
Tide (Alo, Vizir or Ace in some countries) is the brand-name of a laundry detergent manufactured by Procter & Gamble, first introduced in 1946.
==Background==
The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products originally were simply pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's ''Gold Dust Washing Powder'' (which used a breakthrough hydrogenation process in its formulation),〔The Holland Evening Sentinel; Holland, MI; Newspaper James F. Boyce,Sr. Obituary Article, Jun 4, 1935〕 and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil; (introduced in 1907); the early synthetic detergent, BASF's Fewa (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, Dreft, (marketed for use on infant-wear)〔Eduard Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann’s Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim. 〕 —all indicated significant advances in the laundry cleaning product market.
The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical "builders", made machine washing with hard water possible.〔 This presented Procter and Gamble with the opportunity to create a product such as Tide.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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