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Titleist (pronounced "title-ist") is an American brand name golf equipment and apparel products produced by the Acushnet subsidiary, which is headquartered in Fairhaven, Massachusetts, United States. It was founded in 1932 by Philip E. Young, and is a subsidiary of the South Korean company Fila.〔Aaron Smith, (Jim Beam, neat, is company's new strategy ), ''CNN Money'', December 8, 2010.〕〔(Fortune Brands Announces Intent to Separate Company's Three Businesses ), ''The Wall Street Journal'', December 8, 2010.〕〔(Fortune Brands to split into three companies ), ''Lake Country News-Sun'', December 9, 2010.〕 The name Titleist is derived from the word "titlist", which means "title holder".〔http://www.merriam-webster.com/dictionary/titlist〕 Several marketing mottos have been promoted for the Titleist brand, including "The #1 ball in golf", "Serious clubs for serious golfers", "It's not how you mark your golf ball, it's how you mark your Titleist". Acushnet is best known for its ''Titleist'' golf balls. It also produces clubs such as irons, drivers, putters under the Scotty Cameron brand, other equipment, and apparel and accessories under the brands FootJoy and Pinnacle. ==History== Phillip E. "Skipper" Young, a graduate of Massachusetts Institute of Technology, founded the Acushnet Company as a rubber-processing business. When playing a round of golf with his dentist, Young missed a sure putt that seemed to be caused by the weight of the ball. He then asked his dentist friend to X-ray the ball and the film showed that the rubber core was off-center. After this initial discovery, Young took X-rays of more golf balls and found that most were poorly constructed with off-center cores and prone to erratic shots. This inspired Young to produce his own line of golf balls, which would become known as Titleist. 1910: Phillip E. Young and two partners formed Acushnet Processing Company. It was the world's largest supplier of recycled uncured rubber by the end of World War I. the Acushnet Process Company focused on deresinating latex and supplying rubber to industry, and over time began to make their own rubber-based products including water bottles and bathing caps. 1920s: the company began focusing on making molded rubber products.Over the years, the company shifted its focus, eventually getting into golf due to Young’s fondness for the sport and his frustration with the performance of golf balls. 1930: Young developed a machine that could uniformly wind rubber string around a rubber core, making a "dead center" golf ball. He named the ball "Titleist," noting it was the "winner" of the quest to create the best for the game. 1935: the Golf division of the Acushnet Process Company produced the Titleist golf ball, which had consistently been the company's most successful product. 1948: Introduced "Dynamite Thread" to increase the yardage of their balls. 1949: Titleist becomes the most used ball at the U.S. Open Tournament. 1976: Titleist was purchased by American Brands (now known as Fortune Brands). 1985: Fortune Brands sold off the Acushnet Company's Acushnet Rubber division, which was Acushnet's original business (circa early 1900s). 2002: Titleist reaches the $1 billion mark in annual revenues for the first time. On December 8, 2010, Fortune Brands announced that it would soon sell or spin off Titleist and some other brands.〔〔〔 It was then announced on May 20, 2011 that a Korean group associated with Fila Korea, Ltd. and Mirae Asset Private Equity would purchase Acushnet for $1.23 billion in cash.〔(Fortune Brands to Sell Titleist Golf Unit to Fila Korea for $1.23 Billion ), Cotten Timberlake and Lauren Coleman-Lochner, Bloomberg, May 20, 2011.〕〔(Acushnet to be sold to Korean group led by Fila ), Gene Yasuda, Golf Week, May 20, 2011.〕〔(Fila set to buy Fortune Brands' golf unit for $1.2B ), Dow Jones Newswire, May 20, 2011.〕〔(Fila takes swing at golf biz with Titleist buy ), CBS News, May 20, 2011.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Titleist」の詳細全文を読む スポンサード リンク
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