| 翻訳と辞書 |
Tongal
Tongal is a crowdsourced studio. Founded in 2009 in Santa Monica,〔 the company maintains an online platform that connects businesses in need of creative work with an online community of writers, directors, and production companies.〔 Tongal's original methodology for completing projects allows anyone to contribute at any of the steps along the way — from ideation through the production of content.〔 Tongal's creative community creates TV commercials, original content, digital advertising, and instructional videos.〔 Beyond projects for organizations such as Sundance, Tongal's other clients have included LEGO, Mattel, Procter & Gamble, Unilever, Johnson & Johnson and NASA.〔
==History==
===Founding and business model (2007-2009)===
Tongal was founded by James DeJulio, Rob Salvatore, and Mark Burrell, who first began developing the business model after a conversation in June 2007.〔 The company was incorporated under a different name on May 12, 2008 in Delaware, and the first iteration of Tongal's platform was built using TopCoder via crowdsourcing.〔 Initially based "in a New York hotel room,"〔 Tongal went live and launched its first video project, related to Comedy.com, on May 20, 2009.〔 Tongal hired its first employee in October 2009, and two months later the community had 1,000 members.〔
As a crowdsourcing company for creative work, Tongal states that its mission is to "bring the world's creative work to the world's creative talent."〔 The founders selected the name Tongal as an anagram of "Galton," referring to the social scientist Sir Francis Galton. He had been highlighted in James Surowiecki's novel ''The Wisdom of Crowds'', which posits that a diverse collection of people is likely to make certain decisions and predictions better than individuals or even experts.〔 The opening anecdote relates Galton's surprise when a crowd at market tried to guess the weight of an ox, and their averaged guesses proved accurate. The story would inspire Tongal's ox logo.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Tongal」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|