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TopatoCo
The Topato Corporation (styled as TopatoCo) is a widely recognized online retailer of webcomic and related merchandise. It was established around 2004 by artist Jeffrey Rowland.
== History ==
The company was started in Oklahoma in "about 2004" by artist Jeffrey Rowland after he lost his job in 2004, to help sell shirts, stickers and other merchandise linked to his webcomics. When the 2004 presidential election was won by George W. Bush, Rowland designed a satirical T-shirt and sold 1000 of them in one month.〔
Rowland later expanded the business to ship products ordered from friends' websites, who in 2007 moved their retailing to TopatoCo.〔 As a result of the expansion, the company later moved to Easthampton, Massachusetts.〔 In a 2009 interview, Rowland stated that he considered the business to be "mundane" in comparison with the creative development of comics, often interfering with the time he wanted to spend doing comics.〔
The company has been described as "perhaps the largest and most recognizable E-tailer of webcomic merchandise" by Caleb Goellner in ''ComicsAlliance''〔 and takes its name from the ''Topato Potato'' character in Rowland's ''Wigu Adventures''.〔 Rowland has described the company's business philosophy as being "give digital stuff away for free, sell real stuff".〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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