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Tostitos : ウィキペディア英語版
Tostitos

Tostitos is a brand of tortilla chips and (more recently) dips produced by Frito-Lay.
==History==
In January 1978, Frito-Lay's product development group led by Jack Liczkowski had completed development of Tostitos. The chips were round, made of white corn and had a more authentic "Mexican" flavor. Part of achieving this authenticity occurred after research discovered that Mexicans, after cooking corn with lime, did not rinse the corn completely; therefore, the resulting stone ground corn masa has higher content of lime and lower pH. When frying the formed chips, calcium hydroxide reacts with oil and gives this specific taste. After successful test marketing in 1979, Tostitos Traditional Flavor and Tostitos Nacho Cheese Flavor went in 1980 into national distribution in the United States and have reached the sales of $140 million, making it one of the most successful new product introductions in Frito-Lay history. The chips are about in diameter and are often eaten with salsa or nacho cheese dip, which the company also produces.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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