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Travelocity : ウィキペディア英語版
Travelocity

Travelocity is an online travel agency and was founded and owned by Sabre Corporation. It is now wholly owned by Expedia. Travelocity is based in Dallas, Texas, in the United States. lastminute.com in Europe was a sister site of Travelocity, sold to Swiss-based Bravofly Rumbo in December 2014. In recent years, businesses and sites once owned and operated by Travelocity, including Travelocity Business, Zuji and IgoUgo, were sold or shut down as Travelocity focused on its core consumer travel business.〔(【引用サイトリンク】title=Travelocity sells Asia-Pacific agency Zuji to Webjet for $25 million - Tnooz )〕〔(【引用サイトリンク】title=RIP IgoUgo - the review site Travelocity wanted to compete with TripAdvisor - Tnooz )
==History==
American Airlines began offering customer access to its electronic reservation system, SABRE, in 1978 to travel agencies, and in the mid-1980s on the CompuServe Information Service to consumers under the "EAASY SABRE" brand name. This service was extended to America Online in the 1990s.
Travelocity was created in 1996 as a subsidiary of Sabre Holdings, itself a subsidiary of American Airlines, and was run by long-time Sabre I.T. executive Terry Jones. As one of the pioneers of web-based disintermediation, Travelocity.com was the first website that allowed consumers themselves not only to access Sabre's fare and schedule information, but also to reserve, book, and purchase tickets without the help of a travel agent or broker. In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations.
Travelocity gained momentum after AOL's travel portal became associated with the brand in 1999. In 2000, Sabre negotiated a merger of Travelocity with another early web travel company, Preview Travel. The resulting company was independently quoted on the NASDAQ exchange, with Sabre continuing to own around 70 percent of the combined company's outstanding stock. In 2002, with Travelocity's fortunes suffering from competition including Expedia and Orbitz, Sabre consummated a tender offer for the remainder of the outstanding shares in Travelocity and remerged the business into Sabre as a subsidiary. Jones left the company shortly afterward.
Also in March 2002, Travelocity acquired last minute travel specialist Site59.com. Site59’s CEO and founder, Michelle Peluso joined Travelocity with the acquisition as senior vice president, product strategy and distribution. Peluso became Travelocity’s COO in April 2003 and was then named president and chief executive officer of Travelocity in December 2003.
In 2004, Travelocity introduced "The Roaming Gnome." Voiced by Harry Enfield, the Gnome has been a staple in Travelocity's advertising ever since. The original campaign was invented by Lisa Shimotakahara and Philip Marchington of McKinney & Silver, an advertising agency in Durham, North Carolina. The tagline, "You'll never roam alone", was written by John Guynn, a copywriter at the same agency. (Avant Garde Studio ), with lead artists, (Amy Medford ) and (Leonid Siveriver ), worked with Philip Marchington to design/create the unique look of "The Roaming Gnome". (Avant Garde Studio ) is also responsible for sculpting and painting the original 3d sculpture prototypes.
In 2005, Travelocity acquired lastminute.com to take in excess of 30 more brands under its banner in the UK.
Travelocity has a program called Travel for Good that offers a $5000 grant for a selected volunteer to participate in volunteer travel programs with various nonprofit organizations, including Habitat for Humanity, Globe Aware, and the American Hiking Society.
Under Peluso’s leadership, Travelocity has developed and launched a merchant hotel business, dynamic packaging functionality, and a private-label (ASP) distribution network, the Travelocity Partner Network. Many members of Peluso’s former management team at Site59 held senior management positions at Travelocity; namely, Jeffrey Glueck (Chief Marketing Officer), Tracey Weber (President, North America), Josh Hartmann (Chief Technology Officer) and Jonathan Perkel (Senior Vice President and General Counsel).
On January 8, 2009, the company announced that its CEO, Michelle Peluso would tender her resignation in order to get married and focus on bringing up a family, and that she is being replaced by long-time Sabre Sr. Executive, Hugh Jones.〔() 〕 In 2011, president and CEO Hugh Jones moved to sister company Sabre Airline Solutions, and Gilt Groupe president Carl Sparks was brought in as president and CEO of Travelocity. Sparks formerly was general manager of Hotels.com and before that was chief marketing officer at Expedia.〔(【引用サイトリンク】title=Travelocity replaces CEO with former Hotels.com exec - Tnooz )
In August 2013, Expedia Inc. announced they had inked a marketing agreement with Travelocity, where Expedia would power Travelocity's United States and Canadian points of sale, and Travelocity would focus solely on advertising their website. Beginning in November 2013, Expedia's hotel supply began flowing into Travelocity, with expected completion to take place in early 2014.
In May 2014, CEO Carl Sparks stepped down from his position as CEO of Travelocity. After the departure of Sparks, Roshan Mendis, President of Travelocity was named to manage operations of Travelocity's operations in the Americas, while Matthew Crummack, CEO of lastminute.com was named to manage operations in Europe.
In January 2015, Travelocity was sold by Sabre Corporation to Expedia, Inc. for $280 million.
In November 2015, Travelocity hired Assembly in New York to handle US media. Previously, media was handled by Publics Groupe's Zenith Media.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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