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Twinings : ウィキペディア英語版
Twinings

Twinings is an English marketer of tea, based in Andover, Hampshire. The brand is owned by Associated British Foods. It holds the world's oldest continually-used company logo, and is London's longest-standing rate-payer, having occupied the same premises on the Strand since 1706.
== History ==

The founder of Twinings was Thomas Twining from Painswick, Gloucestershire in England. He opened Britain's first known tea room at No. 216 Strand, London, in 1706; it still operates today.〔Phillips-Evans, James (2012) ''The Longcrofts: 500 Years of a British Family'', Amazon, pp. 244–245〕 The firm's logo, created in 1787, is the world's oldest in continuous use.
Holder of a royal warrant, Twinings has been owned by Associated British Foods since 1964. It sells a variety of regional and flavoured teas such as the smoked Lapsang Souchong, the oil scented black tea Lady Grey, and the partially oxidised Bengali tea Darjeeling, as well as infusions, coffee, and hot chocolate. The company is associated with Earl Grey tea, a tea infused with bergamot, though it is unclear when this association began, and how important the company's involvement with the tea has been; Jacksons of Piccadilly, originally a rival of Twinings, but bought up by Twinings in the 1960s, also have associations with the blend.
In 2005, Twinings introduced its first generic, non-speciality tea, under the brand "Everyday Tea". In 2006, it started producing a tinned chocolate drink. In 2007, it also launched a selection of tinned coffees onto the market.
Twinings owns Nambarrie, a tea company based in Belfast and in trade for over 140 years. In April 2008, Twinings announced their decision to close the Nambarrie plant. Twinings said it needed to consolidate its UK manufacturing operations in the face of increasing global competition, and moved some production to China and Poland in late 2011; however, the vast majority of UK consumed tea is still produced in their factory in Andover, Hampshire.
The company launched a television advertisement in late 2011 which featured an animation of a woman struggling to row a boat in a storm, with the background song "Wherever You Will Go" by Londoner Charlene Soraia. The song reached No. 3 on the UK Singles Chart. Twinings said the advert aimed to metaphorically explain "the hectic lives that women today lead, and how taking just 10 minutes out each day to reconnect with yourself can have such an impact on the rest of your day."

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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