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Ty-D-Bol, an American brand of toilet cleaner, was introduced in 1958. In its original format, the product is a blue cleanser/disinfectant liquid released into the toilet tank from an automatic dispenser. The brand has changed owners repeatedly; Willert Home Products〔(Willert Home Products )〕 of Saint Louis, Missouri, which acquired the brand in 2010, currently manufactures Ty-D-Bol in South St. Louis. The company is best known for its nautical spokesperson, the Ty-D-Bol Man, who piloted a boat inside the toilet tank in TV commercials from 1968 to 1984. ==History== Originally developed in 1958 by inventor and cleaning product pioneer, Harry O’Hare, Ty-D-Bol in its original form is a blue liquid cleanser/disinfectant for the toilet bowl. Other variants, such as a solid tablet in a water-soluble wrapper, were introduced later.〔(MSDS for Ty-D-Bol Automatic Toilet Cleaner, Blue Spruce, Evergreen, Lavender (Tablet) ), Sara Lee Corporation (2003)〕 In 1960, O’Hare sold Ty-D-Bol Chemical to its other executives for less than $100,000; independently he pursued an assortment of inventions - various detergents, a swimming pool chlorinator, a water softener. Revlon briefly owned the company (as well as a shoe polish maker and a minority stake in Schick) as part of a diversification attempt which it quickly abandoned. In 1978, competing in-tank toilet cleaner 2000 Flushes was launched, initially as a jar of chlorine bleach crystals for the toilet tank. In 1987, Sara Lee Household and Body Care purchased the Ty-D-Bol brand from near-bankrupt Papercraft Holdings,〔(Papercraft ), The Pittsburgh Press - Nov 17, 1989〕 operating it as part of its Kiwi Brands division in Douglassville, Pennsylvania.〔(Local Kiwi operation sold ), Reading Eagle (Pennsylvania), Aug 31, 1999〕 After years of selling core assets to stay afloat, Papercraft folded in 1991.〔(Former Papercraft Holding in Chapter 7 bankruptcy ), The Pittsburgh Press - Oct 19, 1991〕 In 1991, colour consultant James Mandle advised Ty-D-Bol's new owners to change its packaging from a light blue and green to a bold colour scheme with bright white letters on a dark background. In the 18 months that followed, sales of Ty-D-Bol jumped 40%. A twelve-page booklet, "Ty-D-Bol Guide to Bathroom Cleaning - Spring Cleaning Edition", was offered free as a 1992 promotional gimmick to anyone who mailed a request and a self-addressed, stamped envelope.〔(Hints for homemakers ), Rome News-Tribune - Nov 23, 1992〕 The 1992 "Ty-D-Bol Spring Cleaning Report" commissioned New York-based public opinion polling firm Research & Forecasts to ask 1,006 American adults “if they had the power to throw out what exists and start all over again", what would they choose? 49 percent picked the U.S. Congress, 23 percent the IRS tax code.〔(【引用サイトリンク】title=Ty-D-Bol Spring Cleaning Report: "Congress Needs A Good Spring Cleaning" )〕 As a 1995 winning entry in the Washington Post Style Invitational (Week 121), Russell Beland of Fairfax, Virginia proposed "A useless product: New, lemon yellow Ty-D-Bol".〔Yellow dye for toilets is manufactured, but solely as a novelty practical joke device; peepuck.com is one such vendor.〕 Mid-1990s magazine ads promoted Ty-D-Bowl as "the only automatic bowl cleaner so powerful, it goes beyond clean to kill 99.9% of toilet bowl germs with every flush. And it's the only automatic cleaner you can buy that's registered with the United States EPA"〔("Germ Warfare" ) (advertisement), Jet Magazine, 25 July 1994〕 As both Ty-D-Bol and competing vendors introduced new products, by 2000 the in-tank Ty-D-Bol "tablet" competed head-on with the Sani-Flush "puck", the Clorox "bleach in every flush" automatic toilet cleaner, the 2000 Flushes tablet and various Lysol or Vanish products — almost all established names which originally identified non-overlapping lines. In 2005, Sara Lee updated the Ty-D-Bol brand with a new logo, package and slogan "Clean You Can See!". These remain in use by the brand's current owner, St. Louis-based family-owned private company Willert Home Products, which purchased Ty-D-Bol in 2010. In 2014, Ty-D-Bol launched a Natural Toilet Bowl Cleaner that Kills 99.9% of Germs and is Safe for Septic Systems. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ty-D-Bol」の詳細全文を読む スポンサード リンク
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