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Underoos
''Underoos'' is a brand of underwear primarily for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics, animated programs, and fantasy/science fiction. In many cases, the garment mimics the distinctive costume of the character, encouraging the wearer to pretend to be the character. In others it features an image of the character or logo on the undershirt.
==History==
Underoos were developed as a product idea in 1977 by an independent entrepreneur, Larry Weiss,〔(【引用サイトリンク】List of products Larry Weiss developed over the years )〕 who obtained licenses for the four major comic character groups (DC Comics, Marvel Comics, Hanna-Barbera, Archie Comics) which included Superman, Batman, Shazam, Wonder Woman, Supergirl, and Captain America.〔(【引用サイトリンク】UNDEROOS Ethics )〕 The product idea was first offered to Hanes, but was rejected. Scott Paper company pursued development, but ultimately decided to not market the product. Fruit of the Loom had been engaged as supplier of the blank underwear and another vendor engaged to apply transfers. Informed of Scott Paper Company's decision to not market this novel product, Fruit of the Loom inquired if they would be permitted to market the product, now fully developed.〔James Dorsch, Scott Paper Co. conversation with Lawrence D. Weiss, Dec. 1977〕 Weiss agreed, and in 1978 Fruit of the Loom bought Underoos.〔(【引用サイトリンク】Larry Weiss )〕 The product was tested in three markets including the New York Metropolitan area.〔New York Times, June 29, 1978: Philip Dougherty interview with James Johnston, Marketing V.P. Union Underwear Co.〕 Retailer and consumer demand was so strong, the product was immediately expanded to national distribution.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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