|
UNITRA the Association of Polish consumer electronics manufacturers was established in 1961 and lasted in its original structure until 1989. After the systemic transformation, consumer products under the Unitra brand name reappeared on the market. Electronic equipment manufactured under the common Unitra brand measured up in quality to comparable equipment produced in the entire Western Europe. The Unitra equipment earned a high reputation thanks to the quality and reliability of the manufactured products. Among other things, the Association ran its own R & D department and a common commercial bureau. Due to its long-lasting tradition and user confidence the brand is recognizable to date and is prized for the high quality and durability of its products. == Domain of activity == Unitra was perceived as an innovative enterprise which used technologies that surpassed solutions applied in the West. Diverse entities comprising the producers’ group benefitted from shared experience which created the synergy effect resulting in pioneering solutions and consumer electronics products. Although the brand operated as an association of manufacturers it had its own R & D Department. Unitra’s equipment was also fabricated for the world’s leading manufacturers such as the Japanese company Sanyo. Sanyo SXM-80 column speakers can be named, among others, as the result of this cooperation. In the areas where the brand lacked an adequate technological base, it entered into cooperation with manufacturers from other countries. Radio Cassette Recorder Boombox Unitra-Sankei TCR-101 makes an example of such cooperation with the Japanese enterprise Sankei. == Territorial scope == Products of various manufacturers operating under the common brand name were available in all the countries of Central and Eastern Europe. Unitra enjoyed the best reputation in Poland, Czechoslovakia, Hungary and the Baltic States – Lithuania, Latvia, Estonia. To date, Unitra is recognizable and appreciated among the inhabitants of the countries where it once was the main supplier of electronic equipment. Many people have in their homes some audio equipment marked with Unitra brand. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Unitra」の詳細全文を読む スポンサード リンク
|