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Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products,〔(BusinessDictionary.com )〕 it can be simply exposing the customer to other options that were perhaps not considered. (A different technique is cross-selling in which a seller tries to sell something else.) In practice, large businesses usually combine upselling and cross-selling to maximize profit. In doing so, an organization must ensure that its relationship with the client is not disrupted. In restaurants and other similar settings, upselling is commonplace and an accepted form of business. In other businesses (e.g. car sales), the customer’s perception of the attempted upsell can be viewed negatively and impact the desired result. ==Examples== Some examples of upselling include: * suggesting a premium brand of alcohol when a brand is not specified by a customer * selling an extended service contract for an appliance * suggesting that a customer purchase a faster CPU, more RAM or a larger hard drive when servicing that customer's computer * selling luxury finishing on a vehicle, such as leather upholstery * suggesting a brand of watch that the customer hasn't previously heard of as an alternative to the one being considered * suggesting that a customer purchase a more extensive car wash package * asking the customer to supersize a meal at a fast-food restaurant, or adding extra toppings to a pizza * using mobile check-in services to send upgrade seat or service offers to flyers〔(【引用サイトリンク】url=http://www.finnairgroup.com/mediaen/mediaen_7.html?Id=1094465045.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Upselling」の詳細全文を読む スポンサード リンク
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