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Upworthy is a website for viral content started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of ''The Onion''. One of Facebook's co-founders, Chris Hughes, was an early investor.〔 〕〔 〕 Upworthy's stated mission is to host the intersection of the "awesome", the "meaningful" and the "visual."〔 It uses virality to promote stories with a progressive bent on political and social issues. ==History== In June 2013, an article in ''Fast Company'' called Upworthy "the fastest growing media site of all time".〔(【引用サイトリンク】title=How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time )〕 In August 2013 Upworthy became the first "non-traditional" site to feature in NewsWhip's Top Ten (Publisher Rankings ), in fifth place. By November 2013 they were the third most social publisher on Facebook, despite their low article count. Upworthy popularized a distinctive style of two-phrase headlines, which has spread to many other websites.〔(【引用サイトリンク】title=Why Are Upworthy Headlines Suddenly Everywhere? )〕 Examples of such Upworthy style headlines are: * "We Don't Hear Enough From Native American Voices. Here's An Inspiring Message From One."〔(【引用サイトリンク】title=We Don’t Hear Enough From Native American Voices. Here’s An Inspiring Message From One. )〕 * "Someone Gave Some Kids Some Scissors. Here's What Happened Next."〔(【引用サイトリンク】title=Someone Gave Some Kids Some Scissors. Here’s What Happened Next. )〕 It has been criticized for its use of overly sensationalized, emotionally manipulative, "clickbait" style, headlines as well as having a liberal bias, and being focused on issues that are controversial by nature.〔〔(【引用サイトリンク】title=Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator )〕 It was reported on 17 June 2015 that the business is to pivot by focusing on producing original content, rather than aggregating third party content. This pivot is resulting in six of its staff being laid off as well as new staff being hired, under the site's new Editorial Director, Amy O'Leary, who joined Upworthy from The New York Times in February, 2015. 〔(【引用サイトリンク】title=New York Times' Amy O’Leary to join Upworthy as editorial director )〕〔(【引用サイトリンク】title=Once the web's fastest growing aggregator, Upworthy pivots )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Upworthy」の詳細全文を読む スポンサード リンク
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