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(VNU, literally "United Dutch Publishers", founded 1964) was a Dutch publishing company with products including European consumer magazines, Dutch regional newspapers, business publications in the European and North American markets, and educational publications.〔 In 1997 VNU acquired the directory publishing business of ITT Sheraton (ITT World Directories) for $2.1 billion; the business was renamed VNU World Directories. VNU acquired Nielsen Media Research, part of the former AC Nielsen Company, in 1999.〔Pope, Kyle. “VNU to Buy Nielsen Media for $2.5 Billion — Accord to Help Dutch Firm Speed Up Its Transition To Information Concern.” ''The Wall Street Journal'', August 17, 1999〕 It was the owner of the Hungarian business magazine ''Figyelő'' in the 1990s. The company disposed of its magazine publishing arm in the 1990s to Sanoma for €1.25 million, and sold its newspaper properties to Wegener. Focusing instead on market research and data collection, it acquired AC Nielsen in 2001, recombining the two halves of the former Nielsen business, and added other research and data collection units including BASES, Claritas, HCI and Spectra. In 2006 the company was acquired by a consortium of six investors for €28.75 per share, a sum of €7.5 billion. In the same year, the group hired David L. Calhoun, formerly of General Electric, as CEO.〔(Siklos, Richard. “Made to Measure” ), ''Fortune Magazine'', February 20, 2008. Retrieved September 29, 2011.〕 In 2004, VNU World Directories was sold to Apax Partners and Cinven.〔(Apax and Cinven set to win £1.4bn fight for VNU arm )〕 VNU sold its business publications division in 2006 for €320m (£210m) to venture capital group 3i, which then sold the UK division (VNU Business Publications Ltd) to Incisive Media.〔(Incisive to buy VNU Business Publications ), ''Daily Telegraph'', February 6, 2007〕 The company was renamed The Nielsen Company in 2007. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Verenigde Nederlandse Uitgeverijen」の詳細全文を読む スポンサード リンク
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