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Veganz GmbH is the first vegan supermarket chain in Europe.〔Antonia Molloy, ("No meat, no dairy, no problem: is 2014 the year vegans become mainstream?" ), ''The Independent'', 31 December 2013.〕 Based in Germany, the company opened its first store in Berlin Prenzlauer Berg in the summer of 2011, with 250 square metres of space, and by 2014 had stores in Berlin Friedrichshain, Frankfurt, Hamburg, Munich, Essen, Cologne, Prague and Vienna. It plans to open in Portland, Oregon, in 2016.〔Maria Mooney, ("Vegan Supermarket Chain to Come to US in 2016" ), ''Ecorazzi'', 9 June 2014.〕 The chain was founded in 2011 by Jan Bredack, a former senior manager with Mercedes Benz and himself a vegan, with an investment of three million euros. The chain is run as a franchise, with Bredack retaining 50 percent ownership of each store.〔Abigail Wick, ("A Curious Road From Mercedes-Benz To Veganz" ), National Public Radio, 10 October 2011; Eva Drews, ("Vom Aufsteiger zum Aussteiger" ), ''Stuttgarter Zeitung'', 9 August 2013.〕〔For three million euros and the franchise aspect, Jutta Maier, ("Vegan ist das neue Bio" ), ''Berliner Zeitung'', 18 January 2013.〕 The company motto is "''Wir lieben Leben''" (we love life).〔(Homepage ), veganz.de〕 ==Products, customers== Veganz supermarkets sell only vegan goods. The company offers 6,000 products from 200 suppliers in 30 countries, including 45 different kinds of plant milk and cream, vegan ice-creams, mayonnaise and other dressings, mock meats, fish substitutes such as veggie fish steaks, breads, pastries, and 80 vegan cheeses. Eighty percent of its produce comes from Organic farming. There is vegan chocolate, biscuits, sweets, food for companion animals, coffee, toiletries and cosmetics.〔("Ueber Veganz" ), veganz.de〕 In addition to the supermarkets, the company offers a catering service, cookery classes, workshops on vegan food, and movie nights.〔("Kochkurse" ), veganz.de; Susie Mesure, ("Veganism 2.0: Let them eat kale" ), ''The Independent'', 8 December 2013.〕 There is also an online store.〔(Online store ), veganz.de〕 According to Bredack, most of his customers are between 18 and 34 years old, although the over-55 age group is increasing. About 60 percent of the customers are vegan and 10 percent of them are tourists. Given the demographics, the company looks for locations in university cities that have a tourism industry. Bredack told the ''Berliner Zeitung'' that when he opened his first store in Berlin he had anticipated 100 customers a day, but instead averaged 400, and doubled his turnover after the first year to 1.5 million euros.〔 〔Jutta Maier, ("Vegan ist das neue Bio" ), ''Berliner Zeitung'', 18 January 2013.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Veganz」の詳細全文を読む スポンサード リンク
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