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Vemma : ウィキペディア英語版
Vemma

Vemma () Nutrition Company is a privately held multi-level marketing〔 company that sells energy drinks, nutritional beverages and weight management products.〔(【引用サイトリンク】title=Vemma, Building A Solid Nutritional Foundation IS Vital To Your Overall Health )
The company, based in Tempe, Arizona, was founded in 2004 by Benson K., Lauren, and Karen Boreyko. In 2013, the company reported US$221 million in revenue.〔 Most distributors are in their twenties. The company has frequently been accused of being a pyramid scheme by U.S. media, business analysts, and former distributors, and was fined by the Italian government. In August 2015, the U.S. Federal Trade Commission filed a lawsuit against Vemma, accusing the company of operating an illegal pyramid scheme.〔(【引用サイトリンク】url=https://www.ftc.gov/system/files/documents/cases/150826vemmacmptf.pdf )〕 The company is currently operating under an injunction which restricts certain marketing activity and compensation methods. A monitor has been appointed by the court to assure compliance with these restrictions.〔(【引用サイトリンク】url=https://www.ftc.gov/system/files/documents/cases/150826vemmaorder.pdf )〕〔〔
==History==
Starting in the 1990s, the Boreyko family have been incorporating dozens of companies under the family's control sharing the same address. In 1994, the family founded New Vision International, a nutritional supplement company. The family also owns a limited liability corporation which has purchased commercial real estate, including property rented back to other Boreyko-controlled companies. Vemma Nutrition Company was incorporated in 2004, and by 2011, New Vision had been entirely folded into Vemma.
Vemma has sold its products through its website, and also through independent distributors (referred to internally as affiliates)〔(【引用サイトリンク】url=http://verveenergydrink.org/ )〕 who could potentially earn a share of the revenue from their own product sales as well as those from the network of distributors they build.〔(【引用サイトリンク】url=http://www.vemma.com/Backoffice/pdf/compensationPlan.pdf )
In 2013, Vemma started describing itself as an affiliate marketing company, although Benson K. Boreyko has said that the compensation plan is the same.〔 Vemma is a member of the U.S. Direct Selling Association.〔(【引用サイトリンク】url=http://www.dsa.org/forms/CompanyFormPublicMembers/view?id=185800000094 )
In April, 2014, the company announced that it was modifying its compensation plan by removing sign-up fees and the $150 minimum monthly product purchase to qualify for commission, among other things. Boreyko stated that the changes were intended to avoid the fallout from the Federal Trade Commission that has happened to other multi-level marketing companies, such as Herbalife. An analysis by advertising watchdog group Truth in Advertising has described this as a red herring, as the company has never required sign-up fees. The group's report also says that minimum monthly purchases are still required for full eligibility, which Boreyko has said is false.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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