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Verdadism
Verdadism is the word coined by artist, designer and writer, Soraida Martinez, to describe her hard-edge painting body of work. The word is a combination of the Spanish word for truth (Verdad) and the English suffix for theory (ism). This contemporary art style, created in 1992, juxtaposes figurative abstract paintings with written social commentaries. The technique used is mixed media, with oil or acrylic on canvas paintings coexisting alongside written social statements. The statements are based on the artist's personal life experiences or observations and address issues affecting American society from the late 20th century to the present. Racism, sexism, stereotyping, abortion, feminism, alienation, ethnocentrism and relationships are common themes.
==Early history==
An American artist of Puerto Rican heritage, Soraida Martinez was born in 1956 in Harlem, New York City to Puerto Rican parents who came to the United States during the Puerto Rican migration of the 1940s-1950s. The civil rights movement, feminism and the social upheavals of the late 1960s to early 1970s were instrumental in shaping the artist's socially conscious philosophy. The first Verdadism exhibition, Soraida's Verdadism: The Intellectual Voice of A Puerto Rican Woman on Canvas; Unique, Controversial Images and Style, was held in 1994 at the Walt Whitman Cultural Arts Center in Camden, New Jersey - considered one of the poorest cities in the U.S., with one of the highest crime rates.
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