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Vertrue
Vertrue Incorporated, headquartered in Norwalk, CT, is a consumer services marketing company. The company again received an "F" from the Better Business Bureau for making unauthorized charges to its customers' credit cards.〔(【引用サイトリンク】title=Company Reliability Report: Ventrue, Inc. )〕 In 2007 it was acquired by a trio of investment firms, including Rho Ventures. In 2010, Vertrue and two of its subsidiaries were found guilty of defrauding nearly 500,000 of their customers in Iowa.〔(Connecticut Company Liable For 20 Years Of Consumer Fraud In Iowa ), ''Hartford Courant'', March 25, 2010〕
==Organization==
In the annual report, submitted to the United States Securities and Exchange Commission, in November 2006 the President and Chief Executive Officer of Vertrue is listed as Gary Johnson.
Vertrue have a European division called Adaptive Affinity, based in Edgware UK, and led by Andrew Millet.〔http://www.oft.gov.uk/news/press/2009/75-09〕 They have a number of brands in Europe including VP Rewards, Premier Club and highstreetmax.com. In America, one of their brands is MVQ SavingsAce.〔http://technologizer.com/2009/11/24/vertrue-the-worlds-most-saintly-company/〕 All of the brands specialise in positive option selling, where customers of other companies, for example Amazon.co.uk or Lastminute.com find that by not un-clicking a box during a transaction they will be signed up and billed for the memberships which is stated in the terms and conditions.〔(【引用サイトリンク】title=You and Yours: Cash back or cash out? )〕 The branch agreed to change its sign-up methods in June 2009.〔(【引用サイトリンク】title=Online discount scheme agrees to change sign up process )〕 Adaptive Affinity Ltd began a process of attempting to force the removal of negative comments from their customers, by posting legal letters to a number of websites in September 2010.
〔(【引用サイトリンク】title=Online shopping firm HighStreetMax tries to gag complaints )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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