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Metlink
Metlink was the marketing body and umbrella brand for public train, tram and bus transport operators in Greater Melbourne, Victoria, Australia. On 2 April 2012, the operations of Metlink were transferred to the newly created public transport planning and management authority, Public Transport Victoria.〔(【引用サイトリンク】title=Welcome to Public Transport Victoria )〕
==History==
In 1999 the public transport system in Melbourne was disaggregated and privatised. Immediately after privatisation, there was no active system-wide branding or marketing. As a result, branding, marketing and the provision of customer information became fragmented and disjointed.〔(【引用サイトリンク】first1=Andrew )〕
In 2004, the Victorian Government and operators joined forces to create ‘Metlink’ which provided a single identity for Melbourne’s public transport system. Metlink involved the provision of integrated signage, consumer information and advertising.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Metlink」の詳細全文を読む
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