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VisibleWorld
Visible World is a New York media company. Founded in 2000, it was the (first ) provider of nationwide addressable TV advertising technology. Their programmatic TV platform is used for programmatic TV sales, including by their subsidiary AudienceXpress which was launched in 2013. In June of 2015, Visible World was acquired by Comcast.〔http://blogs.wsj.com/cmo/2015/06/04/comcast-has-agreed-to-acquire-ad-tech-firm-visible-world/〕
== Company Overview ==
As of 2011, the company deployed technology that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology. In the New York Metropolitan region, Visible World provided access to more than 3 million homes with household level addressability. Meaning that even though two neighbors are watching the same TV channel at the same time, they might watch two different ads, so each sees a product that is relevant to them. As digital technology and mobile and wireless devices emerge and proliferate, Visible World has helped TV keep pace as the most relevant medium. Visible World has developed tech stack that enables advertisers, advertising agencies and media companies to deliver programmatic, addressable, and measurable ads. The company’s addressable distribution platform enables the delivery of targeted advertising to increase consumer relevance and engagement.
Visible World’s HighYield tech stack is an end-to-end programmatic solution. Its elements include sales transaction management, proposal generation, schedule optimization, household addressability, creative customization, campaign management, smart TV data analytics, watermarking, and reporting.Visible World has been a part of transforming television advertising as the first company to build powerful technology and platforms with anonymous data from third parties such as Acxiom, Nielsen, Experian, and Polk, including demographics like income or education, so advertisers can build a tailored audience to reach with specific messages.
Visible World Investors include: Comcast Interactive Capital, Reuters Venture Capital, Time Warner, and WPP Group. Visible World has deployed household addressability across Cablevision’s entire footprint.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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