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WMOR-TV, virtual channel 32 (UHF digital channel 19), is an independent television station serving Tampa and St. Petersburg, Florida, United States that is licensed to Lakeland. The station is owned by the Hearst Television division of the Hearst Corporation. WMOR maintains studio facilities located on Hillsborough Avenue in east Tampa, with its transmitter located in Riverview. WMOR is the only television station owned by Hearst that is not affiliated with any major broadcast network, as well as the only Hearst station that does not maintain a news department. On cable, WMOR is available on cable channel 12 on Bright House Networks, Verizon FiOS, and Comcast Venice, and on Comcast channel 4 in Sarasota. WMOR is also available locally on satellite provider DirecTV on channel 32 and 32-1 in standard and high definition, respectively. ==History== The station first signed on the air on April 24, 1986 as WTMV; branded as "V-32", it originally maintained an all-music video format. The station's owner and general manager was Dan Johnson, former mayor of St. Petersburg Beach. The station originally operated from studio facilities located on South Florida Avenue/SR 37 on the south side of Lakeland, with its transmitter near Mulberry in southwestern Polk County. Before the move to the WB, V-32 used to carry NBC programming as its local affiliate for Lakeland and Polk County, alongside WFLA-TV Channel 8 in Tampa and WESH Channel 2 in Orlando. After a brief period of broadcasting from the transmitter in Mulberry, WTMV relocated its studio operations to its present-day studios in Tampa in 1988. The facility had been a former headend office for Group W Cable's Hillsborough County system. Around this time, it transitioned to a conventional general entertainment format, filling a void left by WFTS-TV's switch to Fox. It aired a schedule of off-network and syndicated sitcoms and dramas, game shows, movies and cartoons. It also picked up several network programs from ABC, NBC and CBS that Tampa Bay's Big Three affiliates (WTSP, channel 10, now with CBS; WFLA-TV channel 8; and WTVT channel 13, now with Fox) chose to preempt. WTMV became Tampa Bay's WB affiliate when that network launched on January 11, 1995, branding itself as "WB 32". By that point, it ran cartoons (such as ''Scooby-Doo'', ''Biker Mice from Mars'', ''Captain Planet and the Planeteers'', ''The Jetsons'' and ''The Flintstones''), sitcoms (such as ''Doogie Howser, M.D.'', ''Blossom'', ''The Wonder Years'' and ''Too Close for Comfort''), talk shows (such as ''The Richard Bey Show''), reality shows (such as ''Check It Out!'') and movies. Johnson sold the station to Hearst Television in 1996,〔("Hearst Corp. to buy Florida TV Station.(Business)." ), ''Albany Times Union''. November 1, 1995. HighBeam Research. (February 18, 2011).〕 with the station's callsign being changed to WWWB-TV (in reference to its affiliation with The WB) following the finalization of the purchase. In September 1999, WWWB lost its WB affiliation to WTTA (channel 38), as a result of a larger nationwide deal between The WB and the Sinclair Broadcast Group's UPN affiliates and independent stations (Kansas City sister station KCWB also lost its WB affiliation to a Sinclair station, KSMO-TV, now owned by the Meredith Corporation) one year earlier. WWWB changed its call letters to WMOR-TV that year and rebranded itself as "More TV 32" – a moniker also adopted by its Kansas City sister (now known as KCWE). In August 2008, the "More TV 32" branding was dropped for the simplified "TV 32". On April 4, 2011, the station's on-air brand was changed to "MOR". To distance itself from the earlier "More TV" branding, the station spells out "MOR", instead of saying it as a word; however, it's still inferred as "more", through its slogan, "Just Can't Get Enough". On July 9, 2012, WMOR's parent company Hearst Television became involved in a dispute with Time Warner Cable and Bright House Networks, leading to WMOR being pulled from Bright House and temporarily replaced with HBO Family on the main WMOR channel and This TV, with InfoMás in Estrella TV's slot.〔(Tampa Bay Times: "Hearst dispute with Bright House pulls WMOR-Ch. 32 and digital THIS TV off Tampa Bay cable system", July 10, 2012. )〕 The substitutions lasted until July 19, 2012, when a new carriage deal was reached between Hearst and Time Warner Cable.〔(Broadcasting & Cable: "Hearst TV, Time Warner Cable End Viewer Blackout", July 19, 2012. )〕〔(Tampa Bay Times: "WMOR-Ch. 32 returns to Bright House Networks in Tampa Bay as Hearst resolves dispute with cablers", July 20, 2012. )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WMOR-TV」の詳細全文を読む スポンサード リンク
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