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WAUK (540 AM ESPN) is a radio station licensed to the Washington County community of Jackson, Wisconsin, serving the Milwaukee area. It is known on-air as 540 ESPN. WAUK airs a blend of ESPN Radio talk and sports play-by play, along with local sports talk and play-by-play programming. The station is owned by Beaver Dam-based Good Karma Brands〔(GKB's new name - Good Karma Brands.com )〕 (formerly Good Karma Broadcasting, LLC), and owned by Craig Karmazin, son of legendary radio executive and current Sirius XM Radio CEO Mel Karmazin. It is the local rival of Entercom's all-sports station WSSP (1250), and to a lesser extent WOKY (920), which simulcasts Madison's WTSO (1070). Programming from WAUK is shared with WTLX (100.5) in Madison, which is its sister station to west in the state capital city. The station is among the few independent affiliates of ESPN Radio whose webstream is carried on the network's mobile apps. ==History== The station signed on in 1964 with the call sign WYLO, which stood for "Way Low" (the station's position on the AM dial). WYLO ran a country format for many years before switching to Christian programming. From 1995 to 2001, the WZER call sign was used, prior to briefly returning to WYLO and finally, WRRD. Prior to the sale to current owner Good Karma Broadcasting, Salem Communications owned the property and programmed a Christian-oriented religious format, though as WRRD, it never carried any of the talk personalities usually associated with Salem-owned stations. The station's now-former WRRD calls come from Salem's branding of the station, "The Word". GKB took over operation of the signal on February 7, 2008, moving the format of the former WAUK (1510) from that daytime-limited signal to the full-time 24/7 signal of WRRD. Formerly, ESPN Radio was heard on WAUK during the day, and WMCS (1290) from 6pm-6am since January 1, 2005 under the branding ''Milwaukee's ESPN Radio - 1510 Days/1290 Nights''. On February 12, 2008, WAUK's call letters were switched to the 540 frequency, with the WRRD calls moving to 1510. The new "540 ESPN" simulcasts continued with 1510 AM〔(JS Online: Pack prepares, just in case )〕 until May 5, 2008, when Good Karma converted the new WRRD to ESPN Deportes Radio, a Spanish language sports talk format.〔(JS Online: Spanish-only on AM-1510 )〕 WMCS's time brokering arrangement with WAUK ended on June 30, 2008, when the station reclaimed their nighttime hours for the music and community talk format the station aired the rest of the day〔(JS Online: WMCS-AM radio ends ESPN feed, goes talk and music )〕 until a March 2013 format change to standards as WZTI. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WAUK」の詳細全文を読む スポンサード リンク
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