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WJMH
WJMH, ''"102 JAMZ,"'' is a mainstream urban-leaning rhythmic contemporary FM radio station serving the Piedmont Triad region, with a hip hop-intense playlist. It broadcasts at 102.1 MHz with 99,000 watts of power and is licensed to serve Reidsville, North Carolina. Owned by Entercom, the station's studios are located near the Piedmont Triad International Airport in Greensboro, and a transmitter site is near Stokesdale, North Carolina.
==Early history (1947-1988)==
The radio station now known as 102 JAMZ was originally located in Reidsville, North Carolina, a simulcast of sister station WREV (1220 AM). In 1947, William Manton Oliver, Sr., at that time owner of the local newspaper (''The Reidsville Review''), applied to the FCC for a permit to construct an FM radio station under the AM's corporate name, Reidsville Broadcasting Company, Inc. After operating for a time under a Construction Permit, the station's license was granted September 6, 1948. At that time, FM was still new and somewhat experimental. Almost all radio listening was shared among AM radio stations. Mr. Oliver's primary purpose for constructing the station was a desire to provide high school football coverage to Reidsville listeners, as WREV (AM) was not allowed to remain on the air after sunset. For almost twenty years, the same programming was carried on both WREV-AM and WREV-FM. The WREV simulcast ended in 1966, when Oliver's son, William Manton Oliver, Jr. began to handle day to day operations. WREV-FM became a Christian radio station and assumed the new call letters, WWMO. On September 10, 1977, by chance the day of William Manton Oliver Sr.'s funeral, WREV-FM was sold to new owner George Beasley, a former high school principal.
Late in 1986, Beasley began construction of a new tall tower, near the Guilford/Rockingham county line and moved the facility to new studios in Greensboro, NC. Upon completion of construction, with a new, much stronger signal in place, the former Reidsville-only station first actively attempted to reach the Greensboro-Winston-Salem-High Point metropolitan area. The new "BIG 102" took the WBIG call letters, recently abandoned by Greensboro's oldest radio station, (an AM facility that "went dark" (turning in its broadcasting license to the FCC and leaving the air permanently )), hired some of WBIG-AM's personalities and debuted as a country music station, late in March, 1987. BIG 102's debut was preceded by a computerized countdown created by Dan Robins, who in 1994 was corporate product manager of Smart Computers and Software in Fayetteville, North Carolina.〔Gina Evans, "Radio Countdown," ''The Fayetteville Observer'', June 5, 1994.〕
WBIG's initial Arbitron ratings were fairly strong, but settled back over time. Through the four ratings "books" in 1988, the station's 12+ "shares" (a measure of the percentage of listeners aged 12 and older) were 4.9, 5.0, 4.4 and 3.8. Through that same year, competitor WTQR achieved shares of 18.6, 17.5, 18.1 and 16.8. Billy Buck, a former WTQR DJ who later moved to WLVK and then WFMX, was nominated for Country Music Association Broadcast Personality of the Year in 1988.〔Andy Duncan, "He's a Little Bit Country, and Billy Buck Plans to Stay That Way," ''Greensboro News & Record'', May 18, 1990.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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