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WLUM-FM
WLUM-FM (FM) 102.1 FM) is a commercial radio station in Milwaukee, Wisconsin. The station airs an Alternative rock music format branded as "FM 102.1". Its studios are located in Menomonee Falls and the transmitter site is in Milwaukee's North Side at Lincoln Park.
The station is owned by former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WZTI and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.
==History==
This frequency is one of the oldest FM stations in Milwaukee. The owner of the Milwaukee Journal was an early pioneer of FM broadcasting. Experimental station W9XAO went on the air in early 1940. By 1942, the station had become W55M, with programming separate from sister AM station WTMJ and with its own 50 kW transmitter site in Richfield, Wisconsin. The station made the transition to the 88-108 MHz band after the war (at 102.1 FM) but struggled for many years, especially as the company had begun focusing on their new television station. WTMJ-FM signed off the air in 1950, but later returned to the air at 94.5 FM in 1959.〔(A selection from a decade of visits to tower and studio sites in the Northeast and beyond )〕
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