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WMBF-TV
WMBF-TV is the NBC-affiliated television station for the Grand Strand and Pee Dee areas of South Carolina that is licensed to Myrtle Beach. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter in Bucksville. It can also be seen on Time Warner Cable channel 10 (analog), 120 (digital), and 1120 (HD). Owned by Raycom Media, the station has its main studio on Frontage Road East (along U.S. 17) in Myrtle Beach as well as one off West Cheves Street in Florence.
==History==
Raycom started construction on the station in late-2007. The company inherited the construction permit for the station when it merged with The Liberty Corporation, the owner of WIS in Columbia, which had operated a virtual station in the market since the 1990s. WMBF-TV signed on for testing in late-July 2008 with a station ID slide.〔(【引用サイトリンク】title=Myrtle Beach, SC - HDTV - Page 50 - AVS Forum - Home Theater Discussions And Reviews )〕 On August 7, it officially signed-on at 11:59 p.m. with NBC welcoming the station on-air the following day on ''Today'', ''NBC Nightly News'', and ''Late Night with Conan O'Brien''. The sign-on of WMBF occurred in time for the opening ceremonies of the 2008 Summer Olympics.
Before WMBF's launch, the Myrtle Beach/Florence area was one of only a few areas along the East Coast without its own NBC affiliate. Traditionally, WECT in Wilmington was the affiliate of record for Myrtle Beach and the Grand Strand while WIS served Florence and the Pee Dee. However, both stations were available on most of the cable systems in the area.
With WMBF's sign-on, WECT and WIS were dropped from cable systems due to Federal Communications Commission (FCC) rules. WECT has long provided Grade B coverage to Myrtle Beach, but this ended on September 8, 2008 when Wilmington's early digital transition moved that station to the UHF band. While Myrtle Beach itself is just outside the fringe of WECT's digital signal, North Myrtle Beach is just inside it. WECT and WIS have been sister stations since Raycom's merger with Liberty in 2005. WMBF signed on without an analog signal joining several other digital-only television stations in the United States such as KPXJ in Shreveport, Louisiana, WMFD-TV in Mansfield, Ohio, and KVMD in Southern California. Since the sign-on, its digital signal had been multiplexed with NBC Weather Plus until the national network's demise on December 1, 2008. WMBF cost $10 million to build.〔http://www.broadcastingcable.com/blog/Station_to_Station/8316-Myrtle_Beach_Paper_Salutes_New_Station.php?rssid=20112〕
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