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WMGT-TV
WMGT-TV, virtual channel 41 (UHF digital channel 40), is an NBC-affiliated television station located in Macon, Georgia, United States. It serves as the flagship television station of owner Morris Multimedia. WMGT maintains studio facilities located on Poplar Street in Downtown Macon, and its transmitter is located on SR 87/US 23/US 129 Alternate along the Bibb-Twiggs County line.
==History==
The station first signed on the air on September 30, 1968, as WCWB-TV. It was the first commercial television station to start up in the Macon market since CBS affiliate WMAZ-TV (channel 13) debuted on September 27, 1953, fifteen years and three days earlier. The station was founded by Dothan, Alabama broadcaster and perennial Alabama political candidate Charles Woods, who owned the station for about six years. WCWB's original studio facilities were located at its transmitter site, located east of Macon, on what local residents refer to as the "Cochran Short Route". Channel 41 has been an NBC affiliate since its debut; however, unlike many stations in (then) two-station markets, WCWB did not assume a secondary affiliation with ABC. During the 1970s and early 1980s, select ABC programs continued to air on WMAZ instead, during time periods when the station was not carrying CBS programming; Macon would not receive a full-time ABC affiliate of its own until WGXA (channel 24, now a Fox affiliate) signed on in April 1982. Woods sold channel 41 to a local group known as Bibb Television, Inc., led by his then-station manager, F. E. Busby, in 1974.〔(''Broadcasting Yearbook 1975'' )〕 The local group proved no more successful at making WCWB profitable than Woods had been, and current owner Morris Multimedia bought the station from Bibb four years later, in 1978.
Channel 41's early years of struggle were caused in large part because the Federal Communications Commission had implemented the All-Channel Receiver Act only four years before the station signed on the air. Macon is a fairly large market geographically, and UHF stations are usually not received well across wide areas, even though much of Middle Georgia's terrain is fairly level. Many area households probably did not upgrade their sets to newer UHF-compatible models (or purchase expensive converters) until well into the early 1970s, meaning that, in WCWB's first years of operation, some viewers could not watch the station even had they wanted to, a situation greatly handicapping the young station's promotional efforts. Further complicating matters, WSB-TV in Atlanta – then an NBC affiliate – put out at least a grade B signal into much of the northern portion of the market, while WALB-TV in Albany and WSAV-TV in Savannah, both on the VHF band, could be picked up in the respective portions of the southwestern and southeastern portions of the market. As a result, many if not most viewers in Middle Georgia did not get a clear picture from the station until the area began receiving cable service in the late 1970s. Even so, most Middle Georgia viewers instinctively turned to WMAZ out of long-standing habits for years, ignoring WCWB even after UHF compatibility became universal on sets (the only other UHF station available then was a translator of Georgia Public Broadcasting, with PBS programming).
The station changed its call letters to WMGT (for "Middle Georgia Television") on December 1, 1983, to reflect the area of Georgia that it serves (the old WCWB call letters would later be used by a Pittsburgh TV station from 1998 to 2006). In 2000, the station moved its operations into a renovated two-story warehouse in Downtown Macon, which promised to add to the revitalization of the historic area and signify future growth for the station. Morris maintains its corporate headquarters on the second floor of WMGT's studio facility. The station's legal call sign was modified in 2003 to include a "-TV" suffix to disambiguate itself from a Minnesota radio station that also held the WMGT calls. On April 3, 2006, WMGT retired its "41" logo (which resembled the 1993 to 2001 logo used by fellow NBC affiliate and former sister station KARK-TV in Little Rock) and "41 NBC" branding, introducing a new logo and rebranding as "Today's MGT"; the "41 NBC" brand was restored on March 23, 2009 with the introduction of a new logo.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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