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WMUV
WMUV (100.7 FM) is a broadcast radio station located in Brunswick, Georgia, serving the Jacksonville, Florida area. WMUZ is owned and operated by Nancy Epperson, through licensee Chesapeake-Portsmouth Broadcasting Corporation. Its studios are located on Bonneval Road in the Arlington district of Jacksonville, and the transmitter tower is in Kingsland, Georgia. ==History== WMUV, whose frequency is licensed to Brunswick, Georgia, began targeting the Jacksonville area in 1965 as WIOI-FM 100.7, on June 3, 1991 as WOKV-FM. Since then they have embraced Contemporary Christian as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR "Arrow 100.7" (1996–2005), and oldies as WKQL "Kool 100.7" (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format. On February 18, 2009, at 10am EST, the rhythmic AC format was dropped and the station switched to Classic Country as "Country Legends 100.7". On the morning of February 23, 2013, WMUV segued from Classic Country to mainstream country, as "Country 100.7". On April 18, 2013, WMUV rebranded as "100.7 The Bull" and shifted its focus towards Southern Georgia. Although no longer an exclusively classic country station, the station still features a heavy (largely 1990s) gold base to its playlist. On January 3rd, 2015, immediately after being acquired by Chesapeake-Portsmouth Broadcasting, WMUV and sister station WSOS-FM flipped to Christian AC as "The Promise".
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