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WRRV is a modern rock radio station licensed to Middletown, New York and serving the mid Hudson Valley and Catskills of New York state plus nearby areas in New Jersey and Pennsylvania. The station is owned by Townsquare Media and broadcasts at 6 kilowatts ERP from a tower on the northwest edge of Middletown. WRRV's programming is a simulcast on 96.9 WRRB Arlington, New York which serves the Mid-Hudson Valley and vicinity. Though on paper WRRV is seen as the primary station, in reality it is a two-frequency station. To an extent, WRRB is the dominant frequency based on total audience and sales (and the fact that, since 2000, the station has been run out of the longtime studios of sister WPDH on Pendell Road in Poughkeepsie). ==History to 1995== 92.7 signed on the air in 1966 as WALL-FM, sister to WALL and originally ran easy listening, then simulcast the popular top 40 format of the AM side. WALL top 40 alumni include Howard Hoffman (now behind the scenes at KABC, most notable as WABC's last music jock), Dave Charity, Larry Berger (both future of WPLJ), and future game show announcer Randy West in his first on-air job and Jimmy Howes Around 1979, the WALL stations were sold to a group headed by New York City disc jockey Bruce Morrow ("Cousin Brucie"). The Middletown, NY Armory became “One Broadcast Plaza,” where Robert F.X. Sillerman and Morrow headquartered the Sillerman-Morrow Group, which purchased, operated and then sold radio and television stations around the country at a handsome profit. With Morrow making the programming decisions, 92.7 changed format to an adult contemporary/oldies hybrid as WKGL ''"92 Karat Gold"''. When the Morrow-led group left radio ownership in 1985 and sold WALL/WKGL to Bell Broadcasting, "92 Karat Gold" was replaced by ''"92rock7"'', a Top 40/Rock hybrid which leaned heavily on new rock and energetic air personalities around the clock. "92rock7" was well ahead of a late 1980s "Rock 40" radio industry trend and developed a cult following. Regardless of this following, Bell Broadcasting fell into financial difficulties from their Sillerman-financed mortgage and sold WKGL and WALL in 1988 to Orange & Rockland Utilities, the locally based gas and electric provider for much of the station's coverage area and today a unit of Con Edison. Orange & Rockland,eliminated the on air personalities at the station, in turn giving them a reason switch the station's format. By 1989, WKGL evolved into ''"The Orange"'' (with the new WKOJ calls) with a mainstream rock approach. It never really clicked with the audience. WKOJ featured a rock format without any hard rock or outrageous personalities. DJs were mostly limited to reading liner cards and did not talk over any music, production was sparse and the audience skewed toward women, not the traditional male AOR listener. By 1993, ratings had slipped, and WKOJ fell far behind rival WPDH - which prompted more changes. Orange & Rockland had relied heavily on an outside consultant from the beginning of their venture into broadcasting, as station General Managers reported to management in a non-regulated natural gas division. Faced with several underperforming properties, in mid-1993 the utility hired a successful and experienced broadcaster, Don Schwartz, to oversee its radio properties in New York, New Jersey, Maine and Illinois. With new management in place in 1994, WKOJ had updated its play list, secured the local rights to Woodstock '94, jettisoned most pre-1975 titles, added Joe Kelly as the station's voice, built a new morning team around Joe Thomas (imported from WRCN, Long Island) and production director Chris Rogers and became "Today's Best Rock." The station’s new approach yielded an immediate ratings rebound and a strong showing in the 18-34 demographic. However, O&R was anxious to leave radio ownership amid a management scandal at the parent company. Ownership deregulation brought lucrative offers to their doorstep. O&R sold all of their radio holdings in 1995. Rather than compete with WKOJ, WPDH owner Rob Dyson's Crystal Radio Group bought WALL/WKOJ and positioned the FM station to take audience from K-104 and simultaneously protect WPDH from an active rock competitor. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WRRV」の詳細全文を読む スポンサード リンク
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