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WTVR-FM
WTVR-FM (98.1 MHz) is an FM radio station licensed to Richmond, Virginia. WTVR-FM serves Central Virginia with an Adult contemporary music format. The station is owned and operated by iHeartMedia with studios and offices on Basie Road, off West Broad Street in Richmond.〔(【引用サイトリンク】title=WTVR Facility Record )〕 It shares a nearby broadcasting tower with its formerly co-owned TV station, WTVR-TV Channel 6. On November 13, 2015 WTVR-FM switched to Christmas music, and began calling itself "Christmas 98.1." In recent years, along with many other Adult Contemporary radio stations, WTVR-FM switches to all holiday music from mid-November to Christmas Day. But this year, a rebranding of its current adult contemporary format is expected to come on December 26.〔(Did the Lite Go Out in Richmond? )〕 ==History== WTVR-FM began broadcasting in February of 1946 as WCOD and was owned by the Richmond Broadcasting Company.〔Broadcasting Yearbook 1977〕 It was the sister station of AM 1380, which is today WBTK. For many years, it was also co-owned with Channel 6 WTVR-TV. The call letters for all three stations, AM 1380, FM 98.1 and Channel 6 were WTVR-AM-FM-TV, signifying (W) TeleVision Richmond. Even though Channel 6 (Digital Channel 25) is today owned by Tribune Broadcasting, the FM and TV stations still share the WTVR call letters and the 843 foot tower off West Broad Street, a landmark on the Richmond skyline. WTVR-FM operates at 50,000 watts, standard for most FM stations in the Richmond market. But it enjoys a larger coverage area because its broadcasting tower is taller than the standard, which should be approximately 500 feet. For much of its early history, WTVR-FM aired Beautiful music, although by the 1980s, that mostly instrumental format was falling out of favor with younger listeners. It gradually added more soft vocals to its sound, transitioning to the adult contemporary format heard today.
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