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WXIA-TV virtual channel 11 (VHF digital channel 10) is an NBC-affiliated television station located in Atlanta, Georgia, United States. The station is owned by Tegna, Inc, as part of a duopoly with MyNetworkTV affiliate WATL (channel 36). The two stations has shared studio facilities and offices located at One Monroe Place on the north end of midtown Atlanta; WXIA's transmitter located in the city's east section, near Kirkwood. On cable, the station is also available on Comcast channel 6 and in high definition on digital channel 806. WXIA-TV is popularly known within the Atlanta metropolitan area by its longtime on-air brand, "11 Alive", which the station has used since 1976. ==History== The station signed on the air on September 30, 1951 as WLTV, an ABC affiliate on VHF channel 8 (the second Atlanta station on this channel after WSB-TV moved to channel 2 a year before), and was originally owned by a group of Atlanta businessmen. In 1953, the station was bought by Cincinnati-based Crosley Broadcasting Corporation, who changed its call letters to WLWA (often rendered as "WLW-A"). This aligned their Atlanta property with Crosley's other television stations, who took their call letters from its flagship radio station, WLW. Crosley then moved the station's over-the-air frequency to channel 11 in order to alleviate signal interference with WROM-TV (channel 9) in nearby Rome (which later moved north to Chattanooga, Tennessee as WTVC), with channel 8 being reallocated for non-commercial educational use by the Federal Communications Commission in May 1960 (WGTV was started by the University of Georgia on channel 8 in 1960). In 1962, WLWA was purchased by Indianapolis businessman Richard Fairbanks as part of a settlement between Crosley and Fairbanks. Crosley had started WLWI (now WTHR) in Indianapolis in 1957, but Fairbanks insisted that the last VHF allocation in Indianapolis should go to a local owner. Eventually, the two companies agreed to what amounted to a trade, in which Crosley kept WLWI while Fairbanks bought WLWA. The Atlanta station's callsign then became WAII-TV, using the slogan "The Eyes of Atlanta" and the calls standing for "Atlanta's 11" (II). The station was sold to Pacific & Southern Broadcasting in 1968 and became known as WQXI-TV, aligning it with WQXI (AM) and FM (the calls originally used on channel 36, currently WATL, from 1954 to 1955). Pacific & Southern later merged with Combined Communications. The station assumed the WXIA-TV call letters on December 25, 1973. In September 1976, WXIA first adopted "11 Alive" as its on-air branding, as part of Combined's practice of using the word "Alive" as part of the brand of most of their stations (two stations not owned by Combined also adopted the "11 Alive" branding that same year, then-independent station WPIX in New York City – which used the brand until 1986, and NBC affiliate WIIC in Pittsburgh, now WPXI – which used it until 1979). In 1979, Combined merged with the Gannett Company in what became the largest media merger in history up to that time. Following the acquisition, most of the former Combined stations stopped using the "Alive" brand, though WXIA continued to call itself "11 Alive". On September 1, 1980, WXIA swapped affiliations with WSB-TV and became an NBC affiliate. This could be traced to ratings: NBC slid to a very poor third place; meanwhile, ABC was in first place for most of the late 1970s and was seeking out affiliates with higher viewership in many markets, including Atlanta. ABC thus jumped at the chance to affiliate with longtime market leader WSB-TV. During the summer of 1980, the two stations conducted an experiment unusual for a large market: WXIA aired NBC daytime shows in the morning and ABC daytime shows in the afternoon, while WSB aired ABC shows in the morning and NBC shows in the afternoons. When the experiment was over, on that same day, both stations swapped affiliations full-time. In August 1994, Gannett dropped the "11 Alive" moniker as part of the introduction of new on-air graphics for its newscasts and promos; however, the brand was so well established in Atlanta that viewer outcry forced Gannett to restore it after only a month; even so, the "11 Alive" brand was not fully restored until 1996, when the ''11 Alive News'' title was restored for its newscasts (which were retitled ''11 News'' with the removal of the "11 Alive" brand). On June 5, 2006, Gannett entered into an agreement to purchase WATL from the Tribune Company for $180 million, creating Atlanta's first television duopoly;〔()〕 the sale was finalized on August 7, 2006. WATL occasionally airs NBC programs when WXIA is not able to due to extended breaking news and severe weather coverage, or special programming. As a result of the WATL acquisition, WXIA management decided to house the combined operation at WATL's facility at One Monroe Place, leaving WXIA's longtime studios at 1611 West Peachtree Street; WXIA and WATL began broadcasting from the new studios on July 27, 2008. On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WXIA and WATL were retained by the latter company, named TEGNA. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WXIA-TV」の詳細全文を読む スポンサード リンク
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