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WXSS
WXSS (103.7 KISS-FM) is a top 40 (CHR) radio station in Milwaukee, Wisconsin. The station was created and is programmed by Brian Kelly. It is licensed to Wauwatosa, Wisconsin. The station is known as "103.7 KISS FM" and is owned by Entercom, along with WMYX-FM and WSSP. Its studios are located in Hales Corners, while its transmitter tower is based in Milwaukee's North Side near Estabrook Park.
==History==
The original call sign was WTOS, a reference to its city of license, when it signed on in 1961 with a MOR format. WTOS later flipped to a country music format that also featured ethnic programming. In March, 1969, new owners switched the station's format to progressive rock, going head-to-head with WZMF. The inexperienced owners lost money with the format, and in 1971, a new owner adopted a beautiful music format and the WEZW call sign.〔http://books.google.com/books?id=_QgEAAAAMBAJ&pg=PA32&dq=WAWA&hl=en&ei=oZ20TvOpGJGUtwfAtbnKAw&sa=X&oi=book_result&ct=result&resnum=10&ved=0CFkQ6AEwCTgU#v=onepage&q=WAWA&f=false〕 WEZW was a huge ratings success for the following two decades.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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