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WagJag : ウィキペディア英語版
WagJag

WagJag is a deal-of-the-day website, or an online service that claims to offer various goods at reduced prices through "combined purchasing power." The WagJag company started operating in late 2009〔Rob Lewis, 31/3/2010, http://www.techvibes.com/blog/wagjagcom-looks-to-leverage-social-media-and-save-you-money〕 with its main office located in Toronto, Canada.〔Better Business Bureau, 29/09/2010, http://www.bbb.org/kitchener/business-reviews/coupon-services/wagjag-ltd-in-toronto-on-1219930〕 WagJag is owned by the Toronto based company Torstar Inc. which is also the owner of the Toronto Star and the Metroland community newspapers. WagJag also operates Jaunt.ca which offers travel deals in WagJag fashion.
WagJag's services are limited to various locations throughout Canada. It has no international operations (as of July 2012). It offers many different products and services that range from weekend dog care to basketball tickets.
== Business Model ==

Just as any other group discount websites such as Groupon and LivingSocial, WagJag 〔(WagJag website )〕 has a very similar premise. WagJag is a group discount website which is focused on providing large discounts to its customers and providing registered companies with a handful of new customers if they choose to participate.
Like any business model there is a step by step formula that must be followed to ensure the business makes money. How WagJag works is...
# A company signs up with WagJag
# WagJag takes the product/service and offers a discounted price
# Once a certain number of people sign up for the discount, the discount is officially given to those customers
WagJag makes its money is through the transactions of the people buying the discounted vouchers. For instance, if WagJag offers a discounted product/service for $50, WagJag would keep a percentage and the remaining percentage would go to the company. The company does not make much profit from this transaction however WagJag has essentially created a demand for that particular product. By only offering a limited number of discounts the remaining handful of customers are now curious about the product which has now given the company great marketing value as those who were unable to obtain the initial discount are now forced to pay full price.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「WagJag」の詳細全文を読む



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