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Weetos
Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix (Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known as Weetos Chocolate Flavour, and has expanded to include Weetos Meteors, Weetos Bars (which are cereal snacks in bar-form), and Weetos Vs. Alien Invasion.
==History==
Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and as a result, has a long history with mascots. The original mascot was a skateboarder named Derek, who "''found life really boring, until new Weetos came out of the blue!''" delivered in a broad West Midlands accent. For a long while, the breakfast mascot was Professor Weeto (Mark Butterworth), an elderly gentleman dressed in a white labcoat, whose remaining hair was white and who wore a pair of spectacles constructed from two large Weetos pieces. He was the mascot that acted as the creator and sole advertiser for the cereal. In 2010, he was replaced by The Weeto, a strong Weeto with arms and legs who'd do anything to get into the cereal for children.
In 2006, Weetabix Food Company lowered the amount of sugar present in Weetos by over 35% as part of a drive to appeal to health conscious parents, which resulted in a change of flavour. This was coupled with the dropping of long-running mascot Professor Weeto in favour of neutral images of children participating in various sports.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Weetos」の詳細全文を読む
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