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Where, Inc. was a location-based media company in North America. Their main products were the WHERE consumer application and WHERE Ads, a hyper-local ad network that connected merchants with local audiences. PayPal, a subsidiary of eBay, announced its acquisition of Where, Inc. in 2011 for $135 million. == History == Where, Inc. was founded in 2004 under the name uLocate Communications, Inc. by partners, Geoff Palmer, Frank Schroth, and Alan Phillips.〔(【引用サイトリンク】title=Ulocate People: Quarkbase." Website Information, Analysis & Research Tool )〕 uLocate spent its early days creating family tracking services as well as building location based applications for companies such as MapQuest and Helio. In March 2007, WHERE launched as a location-based mobile service. The goal of WHERE is to provide local search content that helps consumers save time and money. WHERE provides hyper-local information and user generated content about weather, news, movies, restaurant and business reviews, cheap gas, coupons and offers, traffic, etc.〔(【引用サイトリンク】title=WHERE by Ulocate )〕 Brands such as Starbucks, Yellow Pages and Zipcar use WHERE to reach local audiences by providing data for various features within WHERE. For example, a Starbucks feature lets users search for and find directions to the Starbucks nearest their current location. WHERE also includes features that allow people to review locations and keep lists of places they’ve been and places they want to go. In 2010, the company grew to over 50 people, moving into larger facilities in Boston. During this year, it launched the Placebook feature, which enables consumers to store lists of places from their mobile devices or from Where.com. Facebook contested the Placebook name due to its last syllable of "book". The company was venture-backed by Kodiak Venture Partners, Grand Banks Capital and Venrock and based in Boston. Prior to its acquisition by eBay in 2011, several industry experts sat on its board including Craig Forman. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Where.com」の詳細全文を読む スポンサード リンク
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