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Whrrl was a social location-based game developed by the Seattle-based company Pelago, Inc.〔(Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Farmville. ). ''TechCrunch'' URL accessed August 26, 2010.〕 Whrrl had a recommendation engine that uses algorithms and users' votes to surface relevant recommendations. On June 30, 2010, Whrrl launched its Society Rewards Program, designed to close the gap between a brand’s online social media and real-world presence with its first partner, Murphy USA Oil.〔(Check In With Whrrl, Win Free Gas ) ''TechFlash'' URL accessed August 27, 2010.〕 Groupon announced that it had purchased Whrrl on April 18, 2011. As Whrrl dissipates, it is being speculated that Groupon will leverage location based social networking or "check-ins" on their popular group coupon site. ==Site overview== The service was launched in October 2007 as a geosocial networking and discovery site that allows both web and mobile users to find, explore, share, meet up at, and rate points-of-interest in their cities. (Online Recommendations ). Pelago’s first product, Whrrl, was launched on July 10, 2008. Whrrl v1.0 was a location-based social networking and discovery application for the iPhone, Blackberry and numerous other mobile phones. Pelago launched Whrrl 2.0, an 'on-the-go' storytelling application for the iPhone and web on March 16 at South by Southwest.〔(Whrrl revamps its iPhone app just in time for SXSW... ) ''VentureBeat'' URL accessed May 14, 2009.〕 Whrrl 3.0 was launched at SXSW on March 11, 2010 with a promise: "We'll save you from Farmville." Press release here (). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Whrrl」の詳細全文を読む スポンサード リンク
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